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Winning with Data in the Business of Sports
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Winning with Data in the Business of Sports

CRM and Analytics
Livre (relié)env. 60.50 CHF
livrable dans env. 10-20 jours

This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

mars 2021, env. 228 pages, Anglais
Taylor and Francis
978-0-367-61070-8

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