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Winning with Data in the Business of Sports
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Winning with Data in the Business of Sports

CRM and Analytics
Buch (gebunden)ca. 60.50 CHF
lieferbar in ca. 10-20 Arbeitstagen

This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

März 2021, ca. 228 Seiten, Englisch
Taylor and Francis
978-0-367-61070-8

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