Sustainable Consumption in the Digital Economy

The dynamic development of digital technologies is significantly transforming the functioning of markets and consumer behavior. These processes influence both consumption patterns and the possibilities for achieving sustainable development goals. The studies collected in this reprint present diverse theoretical and empirical approaches to analyzing consumption in the digital economy. The authors address issues related to the transformation of consumer behavior in digital environments, the role of technology in shaping purchasing decisions, the functioning of digital platforms and services, and the impact of technological innovations on responsible and sustainable consumption patterns. The articles cover both a microeconomic perspective, focusing on users and their behavior, and a broader market and social context. The collection highlights the multidimensional nature of phenomena occurring at the intersection of digital transformation and sustainable development. The research findings indicate that digital technologies can simultaneously create new opportunities for more efficient and conscious use of resources while also generating new challenges related to excessive consumption, platform pressure, and changing market structures. This reprint provides a synthetic overview of current research directions on consumption in the digital economy and may be useful both for researchers studying digital transformation and sustainable development, as well as for practitioners interested in shaping more responsible consumption models in the context of technological change.