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Goldsmith Elizabeth B.: Consumer
Economics

Consumer Economics

Issues and Behaviors

A groundbreaking new framework for business leaders and policymakers In Passionomics, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioral economics examines how individuals make decisions, Passionomics reveals how collective passion - the synchronized intensity of millions of people acting in concert - moves markets, reshapes industries, and creates extraordinary value for the organizations and institutions that learn to harness it. Rajamannar makes the case through vivid, real-world phenomena every leader recognizes but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilization of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage - one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life. Business leaders and policymakers will discover: <ul> <li>A new strategic framework - Passionomics - that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behavior</li> <li>Why passion is a renewable source of innovation, loyalty, and growth - and why the organizations and institutions that ignore it are leaving extraordinary value on the table</li> <li>How to recognize, cultivate, and harness collective passion inside organizations, brands, entire categories, and public institutions</li> <li>Case studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth</li> <li>A practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance</li> </ul> Passionomics is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit - and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.

The Most Overlooked Phenomenon in Business and How to Harness It

Passionomics

The Life-Changing Power of Making Do

The Jugaad Mindset

Organizations in Context

Corporatism and Neoliberalism in a Global Era

The World Economic Forum and COVID-19

Harriman House Essentials

The Illusion of Choice

With the frequent and rapid advancements in technology, businesses are increasingly vulnerable to sophisticated cyber attacks. This accessible guide provides small business owners and non-technical managers with a framework for responding to cyber-attacks in real time. Designed as a practical incident response for businesses without dedicated IT security teams, Preparing for and Dealing with Cyber Threats can be used during an actual crisis. From recognizing the early warning signs, through to recovering and building long-term resilience for your business, Stephen Dunn guides you through the complete incident response journey and demonstrates how readers can transfer these skills into other areas of their business. Each chapter provides actionable templates, checklists and design-making frameworks that are designed to work when readers are under extreme stress. With templates and geography-specific information provided in appendices, this is your one-stop resource for preparing your business to tackle cyber attacks, and to provide your team with the skills to prevent them going forward.

A non-technical guide to navigating a cyber attack

Preparing for and Dealing with Cyber Threats

Das Lehrbuch soll den Studierenden die grundlegenden Mechanismen der Mikroökonomie vermitteln, indem es das Verhalten der relevanten Marktteilnehmer erklärt. Die theoretische Fundierung baut dabei auf intuitiven graphischen Darstellungen und zahlreichen anwendungsorientierten Beispielen auf und wird zudem durch Aufgaben vertieft, die den Studierenden helfen, das notwendige Problembewusstsein zu erlangen und den Stoff weiter zu vertiefen. Diese Inhalte werden sowohl in deutscher als auch in englischer Sprache vermittelt. Der zweisprachige Lehrbuchansatz ist vor allem für Bachelorstudenten in internationalen Studiengängen sehr wichtig.
 Der Inhalt<ul><li>
 Haushaltstheorie
 </li><li>
 Produktionstheorie
 </li><li>
 Markt
 </li><li>Staat</li></ul> Die Autoren
 Dr. Florian Bartholomae ist wissenschaftlicher Mitarbeiter am Institut für Ökonomie und Recht der globalen Wirtschaft an der Universität der Bundeswehr München, Dozent für Economics und Managerial Economics an der Munich Business School sowie Partner der Politikberatung Bartholomae &amp; Schoenberg Partnerschaft.
 
 Dr. Alina M. Schoenberg ist Professorin an der IMC Fachhochschule Krems. Ihre Forschungsschwerpunkte spiegeln sich nicht nur in ihren wissenschaftlichen Publikationen wider, sondern auch in der aktiven Teilnahme an mehreren anwendungsorientierten Forschungsprojekten wie der ökonomischen und fiskalischen Bewertung der Allianz Arena (Co- Forscherin) bzw. der Fußball Weltmeisterschaft 2006 (Co-Forscherin) und des Transrapids (Projektleiterin) sowie der Bewertung des Zentrale-Orte-Systems in Bayern (Co-Forscherin).

Microeconomics

Mikroökonomik

The Architecture of Influence

The Choice Factory

Bloomsbury Handbooks

The Bloomsbury Handbook of Entrepreneurial Marketing

Introduces a data-driven framework for measuring governance through a fourteen-component Macro-Governance Index, demonstrating its strong predictive power for national development outcomes and offering practical tools to diagnose governance gaps and guide policy interventions.
Every year, governments borrow trillions, spend billions on development programs, and publish volumes of economic statistics-yet no widely accepted framework exists for answering a deceptively simple question: is governance actually working? Traditional approaches rely on subjective expert assessments or narrowly focused indices that measure inputs rather than outcomes. Macro-Governance Theory proposes that governance can be measured with the same empirical rigor we bring to medicine, engineering, and economics-and that doing so is essential if citizens and policymakers are to hold institutions accountable for results. 

Drawing on 26 years of publicly available data across 170 countries, the book constructs the Macro-Governance Index (MGI)-a fourteen-component composite spanning infrastructure, connectivity, financial inclusion, human capital, security, institutional quality, and economic integration. The MGI correlates with the UN Human Development Index at r = 0.97, and this relationship is not driven by income alone: controlling for GNI, the framework retains substantial independent predictive power, confirming that governance infrastructure-not just wealth-determines whether nations deliver well-being to their citizens. 

The book reveals patterns that conventional measures miss. Novel metrics for credit access and household-level financial reach show that the effective economic gap between the Global North and Sub-Saharan Africa is approximately 70× rather than the 53× that standard income comparisons suggest-a hidden disparity with profound implications for development policy. A governance simulation framework models how investments in one dimension cascade through others, enabling policymakers to identify the highest-leverage interventions for their country's specific development stage. 

Seven detailed case studies-Singapore, Rwanda, Estonia, Botswana, Chile, Costa Rica, and Lebanon-demonstrate how the framework diagnoses governance strengths and weaknesses in practice. An analysis of the ten fastest-rising nations reveals that while successful governance strategies differ radically across political systems, they share common patterns in infrastructure sequencing and institutional development that the MGI captures and quantifies. 

Designed for dual utility, the book serves as an analytical framework for researchers and policymakers and as an accessible assessment tool for citizens through the companion website grademygovernment.com. A full reproducibility dataset covering all 170 countries across seven benchmark years is included, making this not just an argument for governance science but its working prototype.

A Data-Driven Framework for Measuring and Improving Governance Across Nations

Macro-Governance Theory

Facilitator's Guide to Participatory Decision-Making

Consumer Economics

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