Perspectives in Marketing, Innovation and Strategy
This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
décembre 2024, env. 254 pages, Contemporary Management Practices, Anglais
Taylor and Francis
978-1-032-57486-8
Taylor and Francis
978-1-032-57486-8
This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
décembre 2024, env. 254 pages, Contemporary Management Practices, Anglais
Taylor and Francis
978-1-032-57486-8
Taylor and Francis
978-1-032-57486-8
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