The Art of Client Service

6 Timeless Principles for Advertising and Marketing in an AI World

PRAISE FOR THE ART OF CLIENT SERVICE

"The previous editions of this book were important; this edition is essential. It is the closest we'll ever get to a formal guide for a profession that is, by its very nature, impossible to formalize, teaching you everything that the people who shout loudest in our industry don't know they don't know. At a time when agencies are fighting on many fronts and client service is facing an existential dilemma, Solomon puts to paper why client service is the way forward, not backwards."
-BEN NORMAN, Client Partner, Enjoy Digital and Host, Marketing Room 101 podcast

"Brilliant ideas die without brilliant client service. As a creative leader who's worked at top agencies across London and the U.S., I've learned that the relationship is what creates space for brilliant work to survive. Robert Solomon understands this better than anyone. The Art of Client Service isn't theory-it's the craft that makes great work possible. Every account person I've ever loved working with, who's partnered with me to deliver award-winning work, understood what's in these pages."
-JO WALLACE, Global Executive Creative Director, Jellyfish and Founder, Good Girls Eat Dinner

"AI will never replace the need for great client service professionals, and no amount of technology will ever take the place of people in agencies who can provide the kind of insightful, proactive leadership that client organizations so desperately need on behalf of their brands. In this critically important new edition of The Art of Client Service, Robert Solomon draws upon his years of perspective and experience to teach client service professionals at all levels how to add more value to every aspect of their job. Most importantly, he shows why managing client projects is not the same thing as managing client relationships. While many agency people are capable of great project management, only a select few are capable of building great brands."
-TIM WILLIAMS, Founding Partner, Ignition Consulting Group

"Robert is the master of client service. In fact, he is better known in my book as ?client servant!' In a world where AI is all the buzz, people forget it's the human touch that truly matters the most-it has always been and always will be. Robert exemplifies business savvy mixed with meaningful human interaction, which is why there is no one better to author this book than him. The Art of Client Service is chock-full of valuable insights and anyone in a service-based business can learn from this great read!"
-KAREN JONES, Executive Vice President and Chief Marketing Officer, Ryder System, Inc.

"Client servicing is the art of balancing sharp thinking with empathy, building relationships, and staying agile while keeping the bigger picture in view. It's about showing up and making every moment count. This echoes Robert Solomon's philosophy in The Art of Client Service: true impact comes from combining intellect, adaptability, and humanity to?create lasting connections."
-SASAN SAEIDI, Global Client Lead, WPP and Immediate Past World President and Chair, International Advertising Association

décembre 2026, env. 304 pages, Anglais
Wiley
978-1-394-43003-1

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