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Gutierrez M: MORE THAN A DEMO

MORE THAN A DEMO

The Sales Engineer's Guide to the Next Era of Technical Selling

Creating Success series

Whatever stage you're at in your career, you could find yourself in a mentoring role. How to Mentor is your practical guide to building effective, meaningful mentoring relationships at work. Learn how to build trust, listen with empathy and give feedback that supports real development. From structuring conversations to using AI to enhance your meetings, this book shows you how to support your mentee while strengthening your own skills. Written by leadership expert Mike Clayton, this accessible guide is packed with practical advice and proven techniques you can apply straight away. With How to Mentor, you'll feel more confident guiding others, sharing your expertise and making a lasting impact on the next generation of talent.

Build Relationships that Challenge and Guide

How to Mentor

Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets. Creating Customer Value Propositions With AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who need to develop differentiated offers, align cross-functional teams and turn customer insight into measurable revenue growth. Written by Cranfield Visiting Fellows Richard Brooks, Sue Holt and Mark Davies, this book introduces the Offer Development &amp; Innovation (ODI) framework, a three-phase system covering customer needs analysis, offer ideation and customer value proposition development. It shows how AI can support each phase by strengthening analysis, coaching teams and accelerating the work required to build offers customers understand and act on. Moving beyond prompt engineering, this book helps leaders use AI as a strategic partner in complex B2B environments. It equips you to: - Diagnose root-cause customer needs - Build cross-functional offer processes - Quantify value in customer language &gt; Featuring real-world examples from Pfizer, Siemens, ThermoFisher, Grant Thornton, Zoetis and Nylacast, Creating Customer Value Propositions With AI demonstrates how organizations can create unique customer value repeatedly, systematically and faster than the competition. Themes include: customer value propositions, B2B sales strategy, AI for business, offer innovation, value-based selling, commercial transformation

How to Build an Offer that Outsmarts the Competition

Creating Customer Value Propositions With AI

Networking can feel intimidating, but building the right professional relationships can have a powerful impact on your career and personal growth. How to Network is your practical guide to developing one of the most valuable workplace skills. From preparing for networking events and using AI tools to start conversations, to listening actively, building rapport and following up effectively, you'll learn how to create meaningful connections that last. Written by networking expert and consultant Kirsty James, this accessible guide shows you how to build trust, strengthen your professional network and create opportunities through referrals, partnerships and career development. With How to Network, you'll feel more confident starting conversations, growing your network and building relationships that support your long-term success.

A Guide to Professional Relationship Building and Connecting with Purpose

How to Network

Insights from a Luxury Brand Expert

The Art of Customer Relations

A guide to organizational transformation targeting the country's trillion-dollar stagnancy problem-the "frozen middle" of corporate America-and offering strategies to overcome bureaucratic setbacks that hinder innovation, profit, and fulfillment Corporate America has a trillion-dollar problem: the frozen middle-paralysis in the critical layer of management caught between high-level leadership's vision and frontline employees' execution. This paralysis causes even the most promising initiatives to stall out. It traps passionate managers in inertia and stymies senior leadership. And every year it's costing companies billions. As experts in organizational transformation, Jimmy Leppert and Justin Wasserman have spent their careers figuring out how to thaw the frozen middle. Their consulting firm, Empactful Advisors, has led major organizations-including Chevron, Merck, and the Department of Defense-to generate more than $5 billion in cost savings and revenue growth. The key to their success comes from aligning senior leadership and middle management, using empathy and practical frameworks to illuminate the blocks that both sides face, and showing how they can shift from utter disconnect to collaborative goal setting that helps all parties-as well as the company-hit their targets. In Thaw, Leppert and Wasserman share their field-tested methods for turning strategic goals into tangible outcomes. Along the way, they offer a road map for employees at all levels to learn how to move through the bottlenecks that hold their organizations back and facilitate meaningful change. Middle managers will be empowered to unlock stalled careers, and senior leaders will learn how to galvanize their workforce and achieve bold, accelerated change. In the age of AI, a playbook for improving-and celebrating-human contribution is more essential than ever. Sharp, confident, and timely, Thaw is poised to be the definitive book on ending organizational paralysis and unlocking true potential.

Unfreeze Middle Management to Unlock Strategy, Innovation, and Growth

Thaw

A Radical Rethink of Growth and Success for Business Leaders

The Burnout Cure

Beyond Progress series

In a world that is dominated by constant connectivity, the attention economy and rising burnout, sustained focus is harder than ever. But what if the answer isn't 'working harder'? What if the real blockers are unclear work, hidden friction and mental overload? In this book, productivity expert Liz Hardwick shows you how to prioritise smartly, align work with natural energy and design an environment that supports deep, uninterrupted focus. Filled with clear, practical advice, this book shows you how to set up systems that allow you to work to your highest level, developing rituals, breaks and workflows that make focus repeatable. Beyond Progress is a series about the skills that shape how you work, lead and grow. As jobs change and careers become less predictable, human skills like focus, adaptability and resilience matter more than ever. Straightforward and practical, these books help you build the confidence and judgment to handle anything work throws at you, collaborate seamlessly with others and keep growing in your career, no matter how the workplace evolves.

Rebuild Your Attention, Regain Control and Create Lasting Change

Series on Innovation and Knowledge Management

Communication And Knowledge Transfer: Theories And Cases In Journalism, Public Relations And Advertising

Turning your potential into meaningful progress in a world that wants everything: it takes guts.The working world is changing every day and the demands on leaders, experienced and aspiring, can be confusing and sometimes extreme. You know you're capable of more, but you also know there must be a better way than constantly teetering on the edge of burnout, or pretending to be something you're not.The Guts to Grow will help you discover more about yourself, what might be holding you back and what you're uniquely capable of.You'll need to do some deep self-search, explore vulnerabilities and take risks. This book supports you to find that edge in a sustainable way, with practical advice backed up by real-life stories from inspirational leaders in business and professional sport and practical reflection tools in every chapter.You'll emerge eyes open and empowered, with a way of leading yourself and others that adapts but doesn't compromise who you are, and which has the potential to renew your purpose and transform your performance.

Know yourself. Find your edge. Lead your way

The Guts to Grow

A practical method, backed by peer-reviewed research, for reimagining work to create your most distinctive, creative, energetic, and relatable professional self.In far too many organizations, the idea of bringing your 'full self' to the job is a liability.Emotion beyond enthusiasm for the task at hand is deemed unprofessional. Personal identity must be compressed into a carefully curated bio: relatable yet inoffensive.When people are conditioned to flatten the full social and emotional complexities of themselves, spirits dull and progress stalls, in life and in the workplace.But for a growing number of people, especially younger generations, this form of workplace culture no longer works. Surveys show that fewer individuals are willing to sacrifice their time and quality of life for a career, let alone an organization. With an increased focus on purpose, meaning, and mental health, many refuse to scrub their emotions, or the full range of their identities, to keep their professional lives separate.At the same time, in more progressive settings, the encouragement to bring people's full selves to work has sometimes unleashed more authenticity and personal revelation than managers and teams know how to handle.So how do we get it right?Lively and accessible, Human Mode features vibrant stories, expert insights, evidence-based techniques, and 'ah-ha' takeaways you can use immediately.Discover how to engage your inherent superpower - being immensely human - to unlock progress, connection, and achievement in your working life.

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

Your ability to listen is one of your strongest assets in a world of evolving job roles. The quality of our listening determines the quality of our relationships, the intelligence of our decisions, the effectiveness of our feedback, and the level of trust and engagement within our teams. In a world where new technologies are consistently disrupting working practices, being an expert listener is one of the best ways to maximise your effectiveness. Written by global teacher of listening skills Jane Adshead-Grant, this book is a vital resource for those looking to cement their relevance in an uncertain future of work. Beyond Progress is a series about the skills that shape how you work, lead and grow. As jobs change and careers become less predictable, human skills like focus, adaptability and resilience matter more than ever. Straightforward and practical, these books help you build the confidence and judgment to handle anything work throws at you, collaborate seamlessly with others and keep growing in your career, no matter how the workplace evolves.

Transform Relationships, Make Better Decisions and Unlock the Intelligence of Others

Listening

A Women's Guide to Pivoting at Any Stage

Career Happy!

MORE THAN A DEMO

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