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Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.

novembre 2015, env. 312 pages, Events Management, Anglais
Taylor and Francis
978-1-138-85215-0

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