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Innovative Marketing Communications
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Innovative Marketing Communications

Livre (relié)env. 316.00 CHF
livrable dans env. 10-20 jours

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

septembre 2015, env. 352 pages, Events Management, Anglais
Taylor and Francis
978-1-138-12972-6

Autres titres de la collection: Events Management

Afficher tout
Event Studies
Theory and Management for Planned Events
Taylor and Francis, 2024
978-1-03-244864-0
env. 90.00 CHF
livrable dans env. 10-20 jours
Event Studies
Theory and Management for Planned Events
Taylor and Francis, 2024
978-1-03-244863-3
env. 250.00 CHF
livrable dans env. 10-20 jours
Events Management
Taylor and Francis, 2023
978-0-367-49184-0
env. 90.00 CHF
livrable dans env. 10-20 jours
Conferences and Conventions
A Global Industry
Taylor and Francis, 2022
978-1-03-228880-2
env. 100.00 CHF
livrable dans env. 10-20 jours
Conferences and Conventions
A Global Industry
Taylor and Francis, 2022
978-1-03-228879-6
env. 250.00 CHF
livrable dans env. 10-20 jours
Events Feasibility and Development
From Strategy to Operations
Taylor and Francis, 2021
978-1-03-200087-9
env. 86.00 CHF
livrable dans env. 10-20 jours
Risk Management for Events
Taylor and Francis, 2020
978-0-367-26064-4
env. 96.00 CHF
livrable dans env. 10-20 jours
Risk Management for Events
Taylor and Francis, 2020
978-0-367-26061-3
env. 250.00 CHF
livrable dans env. 10-20 jours
Marketing Destinations and Venues for Conferences, Conventions and Business ...
Taylor and Francis, 2015
978-1-138-85215-0
env. 116.00 CHF
livrable dans env. 10-20 jours
Management of Event Operations
Taylor and Francis, 2015
978-1-138-12686-2
env. 316.00 CHF
livrable dans env. 10-20 jours
Human Resource Management for the Event Industry
Taylor and Francis, 2014
978-0-415-72783-9
env. 296.00 CHF
livrable dans env. 10-20 jours
Human Resource Management for the Event Industry
Taylor and Francis, 2014
978-0-415-72782-2
env. 110.00 CHF
livrable dans env. 10-20 jours

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