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Jones M: When Strategy Meets Reality

When Strategy Meets Reality

Orientation. Viability. Advantage

Get a Grip on Your Business

Traction, 20th Anniversary Edition

Get your time back with smarter systems, AI and automation

Remarkable Business Systems

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

A practical guide to becoming future-ready in the Age of Intelligence&nbsp; The future doesn't arrive all at once-it emerges in signals, patterns, shifts, and stories. Designing the Future is your field guide to making sense of that complexity.&nbsp;In their book&nbsp;SuperShifts, authors Steve Fisher and Ja-Nae Duane&nbsp;mapped the tectonic transformations reshaping society. And now, in their new work&nbsp;Designing the Future,&nbsp;they demonstrate how to take&nbsp;the next step: how to apply foresight methods to your life, your work, and your organization.&nbsp; Designing the Future&nbsp;isn't&nbsp;about trying to predict&nbsp;the specifics of&nbsp;tomorrow. That's impossible. It's about preparing for possibility today. It explores&nbsp;what it's like to practice futures thinking in real time, helping you discover what kind of futurist you are: a signal spotter, a systems mapper, a storyteller, or a strategist. Whether you're a leader, innovator, or curious learner, you'll build the confidence to see change early and respond with clarity.&nbsp; The book revisits the Macrohistory and the Ages and Eras Theory, tracing long arcs of civilizational change&nbsp;that include the Ages of Faith, Industry, Machines, Digital, and now the Age of Intelligence. It shows you how to understand the past so you can navigate the&nbsp;future, revealing how today's disruptions connect to centuries-long patterns of transformation.&nbsp; Fisher and Duane dive deep into the Nine SuperShifts:&nbsp;Generational Drift, IntelliFusion, Techceleration, Reality Remix, PowerFlow, EcoAwakening, SocialQuake, World Mosaic, and BioNexus.&nbsp;This time, however, you'll connect them directly to your own domains: your career, your community, your products, and your organizational strategy.&nbsp;They walk you through&nbsp;you how to translate global transformation into personal and professional action.&nbsp; Inside the book:&nbsp; <ul> <li>Understanding Change:&nbsp;Macrohistory and the Ages and Eras Theory, revealing the long arcs of transformation that shape the present and signal the future&nbsp;</li> </ul> <ul> <li>The Nine SuperShifts:&nbsp;A deeper exploration of the forces reshaping society, with direct connections to your strategy, work and life&nbsp;</li> </ul> <ul> <li>The Spectrum Foresight Framework(TM):&nbsp;A&nbsp;method built for plural futures, as opposed to linear forecasting,&nbsp;able to embrace multiple possibilities and perspectives across ten recursive stages: Scope, Sensing, Shifts, Scenes, Scenarios, Stories, Solutions, Strategy, Scale, and Sustain&nbsp;</li> </ul> <ul> <li>Signals Scanning &amp; Pattern Recognition:&nbsp;Practical methods for detecting weak signals, mapping tensions, and uncovering hidden opportunities&nbsp;</li> </ul> <ul> <li>World-Building &amp; World-Shaping:&nbsp;Tools to design immersive future scenes, scenarios, and stories that make complexity tangible&nbsp;</li> </ul> <ul> <li>From Imagination to Action:&nbsp;How to transform foresight into products, solutions, and strategies you can implement now&nbsp;</li> </ul> <ul> <li>Building Foresight Organizations:&nbsp;Frameworks for embedding futures thinking into culture, systems, and decision-making&nbsp;</li> </ul> <ul> <li>The Futures Operating System (FOS)(TM):&nbsp;A blueprint for integrating foresight into the rhythms, roles, and tools of your organization&nbsp;</li> </ul> The pace of change is accelerating. AI, climate disruption, demographic shifts, and institutional breakdowns are reshaping the way we live and work.&nbsp;Designing the Future&nbsp;equips you with the tools to not just react&nbsp;-&nbsp;but to lead with foresight. It's a bridge between imagination and execution, helping you move from possibility to practice.

A Visual Guide to Building Future-Ready Organizations

Designing the Future

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

Lannoo Publishers

Credibility x Commitment = Results (and How to Make It Happen)

The Performance Hack

Lead effective, equitable and resilient humanitarian supply chains in the world's most complex emergencies. Humanitarian Logistics is a strategic and evidence-led guide for senior humanitarian logistics practitioners, policy leaders and decision-makers responsible for delivering aid at speed, scale and under extreme uncertainty. Written by experts Graham Heaslip, Peter Tatham and Gyöngyi Kovács, this updated fifth edition brings together a collection of cutting-edge academic research and practitioner insight to provide rigorous analysis of how logistics systems can be designed, governed and measured to perform effectively in rapidly evolving disaster and conflict settings. Drawing on real-world examples from organizations including WHO, Oxfam and UNHCR, the book bridges theory and practice to support informed decision-making at both strategic and operational levels. This new edition expands coverage of critical shifts in the sector, including localization, prioritization, equity and sustainability. This book enables you to: - Design agile supply chains for disaster and complex emergency response - Measure and improve humanitarian logistics performance - Apply localization, prioritization and equity in operational decision-making - Integrate sustainability into humanitarian supply chain strategies - Learn from real-world examples across UN agencies and NGOs Essential reading for senior practitioners and a core resource for undergraduate and postgraduate study, Humanitarian Logistics equips leaders with the insight and frameworks needed to improve response effectiveness, accountability and long-term impact. Online resources accompany this new edition. Themes include: humanitarian logistics, disaster response, humanitarian supply chains, localization, equity in aid delivery, sustainability, performance measurement

Tools and Strategies for Navigating Disasters and Complex Emergencies

Humanitarian Logistics

Build an organic social media strategy that drives measurable engagement, strengthens brand trust and delivers long-term business value. Organic Social Media is a strategic playbook for marketing managers, social media leads, and digital professionals responsible for turning content into consistent performance. As platforms evolve, algorithms shift and AI reshapes how content is created and distributed; organizations must move beyond reactive posting toward structured, insight-led strategy. This book shows you how to align audience understanding, platform selection and content planning with clear commercial outcomes. Written by Jenni Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT), this fully updated second edition reflects the realities of managing social media at scale. Drawing on enterprise-level experience, it combines proven frameworks with real-world examples to help you integrate influencer marketing across the full strategy lifecycle and apply generative AI responsibly, transparently and effectively. You'll learn how to: - Build audience-first strategies that drive engagement and community growth - Ask the right questions to shape insight-led social media planning - Develop scalable content plans aligned to brand and business goals - Create and manage strategic content calendars with clear performance metrics &gt;With a clear focus on execution, alignment and ROI, Organic Social Media equips you to strengthen brand voice, improve internal workflows and deliver consistent, measurable results in a fast-changing digital landscape. Themes include: social media strategy, community building, content planning, influencer marketing, generative AI, social media analytics

How to Build Flourishing Online Communities

Organic Social Media

Creating Success series

Leadership is one of the most important skills in any career, but earning trust and bringing people with you can be a challenge. How to Be a Leader is your practical guide to becoming a confident and effective leader at work. Learn how to develop your own leadership style, set clear standards and motivate others to perform at their best. From handling challenges to your authority to building credibility and direction, this book breaks down the core principles of leadership into simple, actionable steps. Written by leadership expert Mike Clayton and built around the author's Leadership CREST model, this accessible guide is packed with practical advice and real-world insight you can apply straight away. With How to Be a Leader, you'll feel more confident stepping up, guiding your team and delivering results.

Set Standards, Meet Needs and Bring People With You

How to Be a Leader

The eight postures that make management conversations work (and how to choose the right one every time)

The Deliberate Manager

How the New Science of Mindset Can Transform Individuals, Teams, and Organizations

Cultures of Growth

When Strategy Meets Reality

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