Loyalty Management
Loyalty Management
Driving Engagement with Loyalty Programs and Customer Experience
Contenu
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.
It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.
Informations bibliographiques
janvier 2025, env. 322 pages, Anglais
Taylor and Francis
978-1-032-51035-4