Leveraging Knowledge Assets
Success Factors of External Technology Commercialization
Contenu
Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation.
Informations bibliographiques
septembre 2006, 339 Pages, Betriebswirtschaftslehre für Technologie und Innovation, Anglais
Dt. Universitätsvlg.
978-3-8350-0456-6