Contenu
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
Informations bibliographiques
décembre 2018, 672 pages, Anglais
Sage Publications
978-1-5063-8921-9