International Marketing
International Marketing
Inhalt
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
Bibliografische Angaben
Dezember 2018, 672 Seiten, Englisch
Sage Publications
978-1-5063-8921-9