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Catalogue complet

Castagliano U: How to Build an
Anti-Scale Community

How to Build an Anti-Scale Community

The 3-Phase Blueprint to Escape Influencer Burnout, Automate Admin Chaos, and Command $5k+ Per Seat Through a Foundation, Execution, and Mastery Framework

From Modern Marketer to Executive Leader

Transforma Tu Vocación En Una Carrera Sostenible Y Con Impacto

El Yoga Como Camino Profesional

Critical University Studies

How the cult of capitalism reshaped the American university--and hollowed it out from within.Over the past several decades, American universities have been remade as engines of entrepreneurial ambition. Technology transfer offices, business incubators, pitch competitions, innovation hubs, and leadership centers now sit at the heart of campus life, radically altering how institutions describe their purpose, structure curricula, and imagine student success. The Start-Up Factory argues that this shift has come at a steep cost.James Rushing Daniel traces the rise of entrepreneurialism in higher education and shows how universities came to embrace the figure of the founder as both ideal and benefactor. Business leaders--many of them major donors--are celebrated as singular visionaries, their values imported into academic life and framed as models for intellectual work. This reverence, Daniel argues, has narrowed the university's sense of public responsibility for distorted academics, and transformed institutions into finishing schools for aspiring entrepreneurs. Moving across policy and historical documents, institutional rhetoric, teaching materials, site visits, and interviews, The Start-Up Factory documents how entrepreneurial thinking has reshaped the pedagogy, culture, and mission of the American university.The consequences of this entrepreneurial focus extend far beyond campuses. By promoting the myth of the self-made billionaire, universities help legitimize extreme inequality and normalize forms of power that undermine democratic life. At a moment of deep institutional crisis, when the influence of the billionaire class on college campuses is increasingly absolute and the future of higher education is uncertain, The Start-Up Factory offers a clear-eyed account of how universities arrived here--and why reclaiming their autonomy has become an urgent task.

How Entrepreneurialism Captured Higher Education

The Start-Up Factory

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

BUILD AN INVINCIBLE BRAND IN THIS UNCERTAIN WORLD The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real time. No matter your level of security, due diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. When your team is crisis ready, your organization is prepared for anything and everything that the modern world can throw at it. In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. She uses this experience to provide your organization with a clear roadmap to implementing a crisis ready culture--and thus building an INVINCIBLE brand. Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur--and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They're invincible. Crisis Ready is your roadmap to business invincibility.

Crisis Ready: Building an Invincible Brand in an Uncertain World

When life crumbles, don’t quit—bake a better batch! What if every failure was just the preheat before your greatest comeback? In Bake It Til You Make It, powerhouse entrepreneur Molly Blakeley serves up a wildly inspiring, laugh-out-loud, no-filter story about turning life’s messiest moments into the ultimate recipe for success: resilience, grit, and a dash of faith. Molly’s journey is anything but cookie-cutter. From owning an Alaskan lodge and running restaurants to managing flower shops, roller derby, and launching dress boutiques—her twenties and thirties were a whirlwind of big dreams, epic crashes, and fierce comebacks. Every venture—whether it soared or sank—taught her one thing: you can’t lose if you never stop rising. Then came the cookies. One late night after a business deal gone wrong. Molly was down to her last $150 in a rural Alaska town. Molly’s spark turned into a full-blown flavor revolution. Bourbon. Bacon. Amaretto cherries. Molly Bz cookies exploded from her kitchen to QVC, Costco, Walmart, and Target—with just pure hustle, heart, and holy determination. In this bold, hilarious, and brutally honest book, Molly shows you how to turn your setbacks into setups for your biggest wins. You’ll learn how to: <ul> <li>Flip rejection into rocket fuel</li> <li>Use chaos as your creativity gym</li> <li>Turn wild ideas into can’t-resist brands</li> <li>Keep the faith when all you’ve got left is grit</li> </ul> Part business playbook, part comeback story, and 100% inspiration, Bake It Til You Make It is your reminder that the sweetest victories rise from the messiest beginnings. So grab your apron (and your dreams), because it’s time to bake something amazing—starting with you.

The Story of a Risk-Taking Cookie Queen

Bake It 'Til You Make It

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

In a world of viral pitch decks and success stories, starting a business can seem easier than it really is. With every headline promising overnight unicorns, it's tempting to believe all you need is a great idea and passion. But anyone who's been through it knows: building a sustainable business requires much more than enthusiasm - it demands clarity, readiness, and strategic self-awareness. This vital book helps you slow down before you speed up.Written by a seasoned entrepreneur and executive who has worked with Fortune 500 companies, startups and leadership teams in more than 50 countries, this book distils two decades of experience into a practical and deeply reflective decision-making guide. At the heart of the book are 24 essential questions that every aspiring founder and entrepreneur must reflect on and answer honestly, organized in six categories: mindset, market, strategy, money, team, and systems. They are the same questions asked in boardrooms, investor meetings, co-founder negotiations...and sleepless nights.,

18 questions that every founder and entrepreneur must face to make smart and realistic choices

To Start Up or Not to Start Up?

Workplace Clinics and Employer Managed Healthcare: A Catalyst for Cost Savings and Improved Productivity, 2nd Edition is not another diatribe on the national healthcare problem. Instead, it is a book about what is possible. Mike LaPenna shares with readers the actual experiences of those self-funded employers who are moving healthcare access on-site and directly managing all aspects of their own healthcare delivery system.

A Catalyst for Cost Savings and Improved Productivity, Second Edition

Workplace Clinics and Employer Managed Healthcare

Artificial intelligence (AI) is fundamentally reshapes the healthcare sector and offers transformational improvements in patient care, to improve operational efficiency, and to do medical research. This paper investigates the integration of AI with Green Human Resource Management (GHRM) practices in hospitals, emphasizing how this synergy can enhance sustainability and environmental performance. Through a comprehensive analysis of secondary data, including recent literature on AI and GHRM, the study explores the potential of AI to advance green practices within healthcare settings. AI's capabilities in analyzing large datasets, improving diagnostic accuracy, and streamlining administrative tasks are examined alongside its role in promot¿ing sustainability.

Research and Innovations in Industrial and Marine Biotechnology: A Circular Economy 2024

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

The Mom Test

In the era of artificial intelligence, the hardest question is no longer how to build but what to create. Part memoir and part practical guide, The Founders Journey reveals what separates a successful start-up from the rest.Garry Tan, President and CEO of Y Combinator, also provides deeply personal insight on his own journey from a precarious childhood in Fremont to the center of Silicon Valley, where he has helped launch thousands of companies, including Airbnb, Coinbase, and Stripe.Through real-world case studies and hard-earned lessons, this book teaches founders to develop the judgment to seize opportunities others miss—and the resilience to pursue them before they make sense to anyone else. It also confronts the human side of building: co-founder conflict, self-sabotage, and the psychological patterns that shape decision-making under pressure. In a moment when technology has unlocked unprecedented individual leverage, the future will belong to those who can decide what is worth building and act on it.

The Founder's Journey

How to Build an Anti-Scale Community

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