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Barnett William: Sustainability Strategy
for Deviant Leaders

Sustainability Strategy for Deviant Leaders

Disrupting Unsustainable Competitors with Product-Planet Fit

Innovations in Food Science and Technology

Handbook of Food Preservation Methods

Build It and They Will Come

Rockstars and Rainmakers

How to Predict Performance in Any Field

The Scout's Edge

Understand the psychology that drives investor decisions and raise capital on your terms&nbsp; In&nbsp;Beyond the Pitch: The Psychology of Raising Venture Capital, Allison Baum Gates, General Partner at&nbsp;SemperVirens&nbsp;and Lecturer at Columbia Business School and Stanford Graduate School of Business, reveals why founders with similar backgrounds and financials receive vastly different valuations. Drawing on experience deploying more than $350 million into over 100 startups, she decodes the hidden dynamics behind fundraising outcomes.&nbsp; Beyond the Pitch&nbsp;features real-life stories and interviews with founders who have successfully and unsuccessfully raised venture capital, alongside candid insights from the investors who chose which companies would win. Readers learn how to read investor signals, navigate VC personality types,&nbsp;leverage&nbsp;the fear-of-missing-out psychology that drives decisions, and exploit hidden biases to their advantage.&nbsp; Readers will also discover:&nbsp; <ul> <li>How to&nbsp;identify&nbsp;whether a venture capitalist is genuinely interested in your company or simply gathering market intelligence&nbsp;</li> </ul> <ul> <li>Why VCs ghost founders and proven strategies for re-engaging investors who have gone silent after&nbsp;initial&nbsp;meetings&nbsp;</li> </ul> <ul> <li>The specific personality types common among venture capitalists and how to tailor your approach to each one&nbsp;</li> </ul> <ul> <li>Where and when founders can seize control of the fundraising process to negotiate terms more favorable to them&nbsp;</li> </ul> <ul> <li>How fear-of-missing-out psychology shapes investor decision making and practical techniques for triggering it ethically&nbsp;</li> </ul> A vital resource for startup founders, aspiring entrepreneurs, and business school students,&nbsp;Beyond the Pitch&nbsp;equips anyone preparing to raise VC funding with the psychological insights and tactical knowledge needed to navigate the fundraising process and secure investment on favorable terms.&nbsp; &nbsp;

The Psychology of Raising Venture Capital

Beyond the Pitch

Get organized, lead your team, and deliver results - every single time Project management is how ideas become results - and it's a skill every professional can build. Project Management For Dummies gives you a clear, practical roadmap for defining goals, building schedules, leading teams, and managing risk. Written by Cynthia Snyder Dionisio, a PMI Fellow who has chaired three updates of the PMBOK® Guide, this easy-to-follow resource helps you confidently deliver projects of any size in any industry. Get the hang of tried-and-true frameworks and templates you can put to work right away, along with guidance on value delivery, stakeholder engagement, team leadership, and AI collaboration. Perfect for running your first project or refining your approach, this book has you covered. Inside this book: <ul> <li>Learn how to define project goals, build realistic schedules, and track progress from start to finish</li> <li>Discover practical techniques for managing risk, engaging stakeholders, and delivering measurable business value across industries</li> <li>Explore how AI tools can support research, documentation, analysis, and troubleshooting on your projects</li> <li>Build your leadership skills with emotional intelligence, psychological safety, and conflict management</li> <li>Use a threaded case study so you can see how key concepts are applied</li> </ul> Whether you're leading your first project or your fiftieth, this Dummies guide gives you the frameworks, tools, and confidence to deliver extraordinary results.

Project Management For Dummies

Grow your brand with smart, psychology-driven marketing strategies Marketing is how you reach the right people with the right message at the right time. But with AI, social media, and digital channels constantly evolving, keeping up can feel like a full-time job. Marketing For Dummies gives you a friendly, accessible roadmap for attracting, engaging, and retaining customers using strategies rooted in real buyer psychology and paired with the tools that matter most right now. You'll get the hang of blending human insight with AI-powered tools for smarter segmentation, creative development, and search optimization, including Generative Engine Optimization. Discover how CRM platforms and personalized messaging can strengthen customer relationships, and explore updated tactics for social media, influencer partnerships, email, and digital advertising that reflect how people actually discover brands today. Inside this book: <ul> <li>Learn how AI fits into your marketing workflow, including its scope, risks, and best practices for brand safety</li> <li>Build dynamic budgets, measure KPIs, and pivot quickly so you avoid wasted spend on campaigns that aren't working</li> <li>Explore psychology and behavior-science techniques that deepen customer understanding and improve loyalty and referrals</li> <li>Create acquisition and retention strategies using account-based marketing, content personalization, and community-driven approaches</li> <li>Master search marketing across GEO, SEO, and Google Ads to boost your brand's discoverability in an AI-driven landscape</li> </ul> Whether you're a small business owner, entrepreneur, student, or career-switcher looking to sharpen your marketing skills, this Dummies guide makes it easy to connect with customers and grow with purpose. Time to get your marketing moving!

Marketing For Dummies

'One of the most original and important books on Africa in years' FINANCIAL TIMES'A compelling case for the continent's potential' Bill GatesThe birth of new nations, independent democracies, the unprecedented growth of cities from Lagos to Cairo; the African continent is booming. So why do myths about underdevelopment, unproductive land and overpopulation remain?In a groundbreaking new study of Africa's developmental history, economist Joe Studwell debunks long-held views about the continent's presumed resistance to growth, charting monumental changes in government, demography and asset management. Considering everything from settler colonialism to soil conditions, mineral extractivism to disease development and eradication, Studwell persuasively argues that the seizing back of land, people and states across Africa, has also been the seizure of mass economic development. From slavery to independence and beyond, this is the definitive account of the world's second largest continent - and an optimistic look to its future.

Success and Failure on the World's Last Developmental Frontier

How Africa Works

Adaptive Organization

Reviving an Iconic Brand

A Levi's Story

Learn to evaluate stocks and grow your portfolio with confidence Smart investing starts with knowing what a stock is actually worth. Fundamental Analysis For Dummies, 4th Edition walks you through evaluating the true value of securities true value by examining financial statements, earnings, debt, cash flow, and broader economic conditions. This friendly guide helps you make well-informed decisions about buying, selling, or holding investments. You'll get understandable explanations of how to read company financials, assess management quality, and spot undervalued companies before the rest of the market catches on. Packed with useful examples, case studies, and data tables, this guide covers strategies for stocks, bonds, currencies, and commodities. You'll also learn to identify red flags that signal when to stay away. Inside: <ul> <li>Discover how to determine whether a stock is overvalued, undervalued, or fairly priced relative to the market</li> <li>Learn to read financial statements and extract the key numbers that drive smart investment decisions</li> <li>Explore strategies for reducing risk and finding strong long-term growth opportunities in your portfolio</li> <li>Get familiar with analyzing bonds, currencies, and commodities alongside traditional stock investments</li> <li>Build the analytical foundation that legendary investors such as Warren Buffett rely on every day</li> </ul> Whether you're a first-time investor or a seasoned one looking to sharpen your analytical skills, Fundamental Analysis For Dummies, 4th Edition gives you the tools to evaluate investments and grow your money with confidence - no finance degree required. Time to start investing smarter with Dummies.

Fundamental Analysis For Dummies

Startup IP Strategy For Dummies

This book is an essential foundation text for oil and gas law as an area that has developed over the last decades, and considers its relevance to the UK oil and gas industry, with the UK government's commitments to reach net zero emissions by 2050. Split into four parts, the book considers the general framework of the International oil and gas industry; offers practical information on the overall UKCS framework; provides useful guidance on how to negotiate and review oil and gas contracts; and examines the future of the UKCS Oil and Gas industry. The Third Edition has been fully updated to include: - New rules for oil and gas drilling - The landmark case of R (Finch on behalf of the Weald Action Group &amp; Others) v. Surrey County Council (&amp; Others) - Technological advances - The UK's plans to reach net zero by 2050 Oil and Gas Law in the UK is written in a clear and reader-friendly style and includes detailed appendices on cross-boundary agreements and guidance on disputes. This title is included in Bloomsbury Professional's Environmental Law online service.

Oil and Gas Law in the UK

Sustainability Strategy for Deviant Leaders

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