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Castagliano U: How to Build an
Anti-Scale Community

How to Build an Anti-Scale Community

The 3-Phase Blueprint to Escape Influencer Burnout, Automate Admin Chaos, and Command $5k+ Per Seat Through a Foundation, Execution, and Mastery Framework

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

Specifically written for students taking new venture courses, The New Venture Coursebook is comprehensive in coverage and takes the reader on a step-by-step journey through the process of starting up a new business. Aided by a range of pedagogical features, this book will be an essential read for all business students, but particularly those on entrepreneurship-based courses.

Specifically written for students taking new venture courses, The New Venture Coursebook is comprehensive in coverage and takes the reader on a step-by-step journey through the process of starting up a new business. Aided by a range of pedagogical features, this book will be an essential read for all business students, but particularly those on entrepreneurship-based courses.

The New Venture Coursebook

The answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time. You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing, and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years necessary to make sure your footprint is still making its mark, reminding consumers of your presence?In The One-Percent Edge, you will learn how to: <ul><li>put energy into profitable areas and trim dead weight, </li><li>raise prices by selling value instead of things, </li><li>access new markets by adapting products or services, </li><li>turn customers into brand ambassadors, </li><li>and many other subtle yet highly effective strategies for affecting profitable changes to your business.</li></ul>By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. Pull ahead of the pack by constantly evolving, one tweak at a time.

The answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time.&nbsp;You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing, and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years necessary to make sure your footprint is still making its mark, reminding consumers of your presence?In&nbsp;The One-Percent Edge, you will learn how to:<ul><li>put energy into profitable areas and trim dead weight,</li><li>raise prices by selling value instead of things,</li><li>access new markets by adapting products or services,</li><li>turn customers into brand ambassadors,</li><li>and many other subtle yet highly effective strategies for affecting profitable changes to your business.</li></ul>By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. Pull ahead of the pack by constantly evolving, one tweak at a time.

Small Changes That Guarantee Relevance and Build Sustainable Success

The One-Percent Edge

In an era of relentless competition, how can an enterprise achieve sustained and lean growth? Ji Qi, the architect of three NASDAQ-listed companies -- Ctrip, Home Inns, and, finally, H World Group -- offers profound answers and reflections in this seminal work., More than a memoir, this book is a transformative "map of thinking" that weaves together philosophical inquiry, scientific principles and hard-won business practices. Ji Qi argues that breakthrough success requires a fundamental shift from simply chasing profits to creating genuine value. He reveals how a founder's quest for Truth, Goodness and Beauty becomes the silent architect of corporate culture, product design and lasting legacy. Furthermore, the journey of his H World Group becomes a compelling parable for our time, illustrating how "disruptive innovation" is an act of re-imagination and how "simplicity" is the ultimate sophistication

A journey of inspired ideas, work and life by a leading serial entrepreneur

Realm of the Heart

24 Principles to Help You Get Out of Your Own Way

Just F*cking Do It

Scale your business and gain the freedom you dreamed of as a founder. Chuck is exhausted. The company he founded has a superior product and was gaining traction. Now, sales are slipping, his executive team is falling apart, and he can't remember the last time he made it home for dinner. How long can this last? But then Chuck meets the right mentor. Harper owns a bar that doesn't seem special, but beneath the surface it is just one piece of a wealth-producing empire. Harp has cracked the code for scaling businesses without sacrificing everything else in life. More than a modest bartender, Harp is about to share the secret to his success. It all starts with Chuck asking a deceptively simple question: "How do customers happen?" Over a series of late-night conversations, Harp reveals a growth operating system that busts myths about strategic planning, holds people accountable for the business drivers that truly matter, and rallies executive teams around a common goal. Equal parts gripping fable and vital business playbook, the tools in The Million Dollar Napkin are real, tested, and proven. Entrepreneur, investor, founder, and CEO Ryan Deiss is an expert on scaling and customer value optimization. His system works for his companies, it works for Chuck, and it will work for you. In this book, you'll learn to make the following: value engines that show the process of how your company creates valuescorecards that show how well that process is workingquarterly sprint plans that show how to make that process betterTogether, these three components create a self-reinforcing loop called the Growth Flywheel. Your job as CEO isn't to work harder, it's to keep the flywheel spinning. Ryan Deiss's The Million Dollar Napkin shows you how with a fast-paced story and a step-by-step guide for building a business that grows predictably and scales sustainably, without burning yourself out.

A Simple System That Turns Chaotic Companies Into Scalable Growth Machines

The Million Dollar Napkin

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Eight Founders - Six Continents - One Framework

How Fintech Founders Win

Reinventing public health careers through entrepreneurship.Public health has long been associated with government agencies and nonprofit organizations. Yet a growing number of professionals are forging new paths--launching businesses, consulting across sectors, and designing ventures that align market strategy with population health goals. In The Public Health Consultant, Charlotte Hughes Huntley offers a practical and motivating guide for professionals who want to build or expand entrepreneurial careers grounded in public health principles. Drawing on her own experience as an entrepreneur and other examples from the field, Huntley examines how public health training translates into business development, strategic partnerships, marketing, and innovation. The book addresses a shifting landscape in which traditional roles can feel unstable and interdisciplinary collaboration has become essential. As MPH/MBA programs expand and private-sector interest in public health expertise grows, professionals are seeking guidance on how to navigate contracts, pricing, branding, client relationships, and ethical decision-making while maintaining a commitment to equity and evidence-based practice. Huntley outlines concrete steps for clarifying one's vision, identifying opportunities, building sustainable business models, and positioning services in a competitive environment. She also considers the mindset shift required to move from employee to founder, helping readers reframe risk, ownership, and impact. Designed for public health professionals, students in MPH/MBA programs, and practitioners exploring independent or cross-sector work, The Public Health Consultant expands the definition of what a public health career can be--and equips readers to design one on their own terms.

Expertise, Entrepreneurship, Greater Impact

The Public Health Consultant

In the era of artificial intelligence, the hardest question is no longer how to build but what to create. Part memoir and part practical guide, The Founders Journey reveals what separates a successful start-up from the rest.Garry Tan, President and CEO of Y Combinator, also provides deeply personal insight on his own journey from a precarious childhood in Fremont to the center of Silicon Valley, where he has helped launch thousands of companies, including Airbnb, Coinbase, and Stripe.Through real-world case studies and hard-earned lessons, this book teaches founders to develop the judgment to seize opportunities others miss—and the resilience to pursue them before they make sense to anyone else. It also confronts the human side of building: co-founder conflict, self-sabotage, and the psychological patterns that shape decision-making under pressure. In a moment when technology has unlocked unprecedented individual leverage, the future will belong to those who can decide what is worth building and act on it.

The Founder's Journey

The Women's Small Business Start-Up Kit, written by the author of the bestselling The Small Business Start-Up Kit, gives you the practical and legal information you need to kickstart a successful enterprise―whether you're an creative type, an independent consultant, or a Fortune 500-seeker. In addition to a breakdown of the common issues and concerns facing women entrepreneurs of every stripe, you'll find information and guidance on: <ul> <li>drafting a solid business plan and developing ongoing strategic planning habits</li> <li>raising startup money, including through crowdfunding</li> <li>choosing a legal structure and hiring employees</li> <li>managing finances and taxes</li> <li>handling health insurance</li> </ul> <ul> <li>qualifying for special certification programs and contracts for women-owned businesses</li> <li>making the most of your website and social media, and</li> <li>marketing and branding your business on a budget.</li> </ul> You'll also hear from successful women business owners whose insights will inform and inspire you. The book includes access (through a special link on Nolo.com) to a cash flow projection worksheet, partnership agreement, and other useful forms.

A Step-By-Step Legal Guide

The Women's Small Business Start-Up Kit

How to Build an Anti-Scale Community

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