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Steffan N: Die Leadership Lessons von
Steve Jobs im Kontext von Corporate Ent

Die Leadership Lessons von Steve Jobs im Kontext von Corporate Entrepreneurship Ansätzen und Innovationskultur

Essentials

Ein Einstieg für Ingenieure und Gründer

Patente strategisch nutzen

Burnout isn’t solved with perks, it’s solved with communication. Grounded in peer-reviewed research, Relational Energy shows leaders how to use everyday language to spark energy, revive exhausted teams, and build workplaces where people thrive. Every leader is dealing with burnout and looking for something they can actually do tomorrow morning, and this is it. In this book, leadership scholars Amy Young and Kim Cameron reveal how everyday communication creates relational energy, the powerful force that fuels engagement, creativity, resilience, health and well-being, and performance across teams. Drawing on research from positive psychology and decades of work with leaders and organizations, the authors show how simple shifts in communication can transform workplaces from drained and disconnected to energized and thriving. In this book, leaders learn how to: <ul><li>use the language of belonging to help employees feel valued, respected, and connected;</li><li>turn everyday conversations into sources of relational energy that boost motivation and performance;</li><li>build trust through respectful dialogue, listening, and authentic presence;</li><li>navigate difficult conversations without draining morale or relationships;</li><li>create positive team interactions that spread energy across organizations; and</li><li>replace burnout cultures with communication practices that spark engagement and well-being.</li></ul> Practical, research-driven, and immediately applicable, Relational Energy shows leaders how small changes in language can create extraordinary impact, recharging people, teams, and entire organizations.

How to Beat Burnout and Ignite Your Team

Relational Energy

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Dieses Buch begleitet all diejenigen, die mit dem Gedanken spielen, sich selbstständig zu machen – von ersten Überlegungen über bürokratische Anfänge und die Entwicklung eines Freelancer-Mindsets bis hin zum Besuch von trubeligen Coworking Spaces. Den festen Job kündigen und sein eigener Chef sein. Frei, kreativ und ortsunabhängig arbeiten. Tatjana Müller wagte 2017 den Sprung in die Selbstständigkeit, hielt über Jahre ihre Erfahrungen und Tipps zum Freelancer-Dasein in einer Art Tagebuch fest und entwickelte dieses zu einem Buch weiter. Wie traf sie die Entscheidung für die Selbstständigkeit? Wie gelang der Einstieg in das Leben als Freiberuflerin? Welche Hürden musste sie nehmen? Welche Glücksmomente standen so manchen Schattenseiten gegenüber? Und welche (Lebens-)Einstellungen erfordert es, um als Freelancer „gesund selbstständig“ und erfolgreich zu sein? Dies und mehr verrät die Autorin und gibt dabei wertvolle Tipps.
Neue Themen in der überarbeiteten und ergänzten 2. Auflage: Zeitmanagement-Methoden, Burnout-Prävention, Scheinselbstständigkeit, DSGVO, Altersvorsorge, Personal Branding und mehr.&nbsp;

Selbstständig machen mit Mut, Muße und dem richtigen Mindset

Freiberufler werden

Start-Up Confessions is the hilarious and unashamedly frank story of the founding and funding of one of the UK's most successful start-ups. Opening up about both ambition and frequent failure, co-founder and serial entrepreneur Gauthier van Malderen argues that progress in start-ups is in moving from one failure to the next as fast and as cheaply as possible 'learning fast enough not to repeat the truly expensive mistakes'. But this story of a company's growth is also an accessible and practical guide to founding and running your own business. It offers essential advice on fundraising and pitching to investors and hiring key staff, shows how to manage status, salaries and expectations as you move from a few people in a room to a thriving business. And it shows you how to scale the structure, how to work with the board and how to establish a thriving company culture without losing your soul.

A Founder's Guide to Getting It Wrong (and Sometimes Right)

Start-Up Confessions

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves. You already know how to go fast. What nobody taught you is when not to. In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows you how to recognize Slowments: the moments when slowing down is not weakness, hesitation, or delay. It's the smarter move. Because when everyone has access to the same shortcuts, the real edge is knowing when not to take them. With research, brain science, vivid storytelling, and Handley’s signature wit, ASAP: As SLOW As Possible reveals the hidden speed traps that weaken our judgment, creativity, and original thinking—especially in an age when AI makes the fastest path feel like the smartest one—and gives you a practical way to know when speed is serving you and when it’s taking you farther from what matters. You'll discover: <ul><li>The Hasty Progress Illusion—why motion can feel like mastery, even when nothing lasting is taking hold</li><li>The ASAP Matrix—how to know exactly when to autopilot, when to pause, and when a moment deserves more of you</li><li>The six Slowments in life and in work—the pivotal moments when slowing down changes what happens next</li><li>How to protect your judgment in a world eager to outsource it</li><li>When choosing analog leads to sharper ideas, wiser decisions, more creative approaches, stronger relationships, and meaningful work</li><li>How to stop confusing speed with progress—and start choosing the pace the moment actually requires</li></ul> ASAP: As SLOW As Possible reveals slowness as a generative force and for the first time gives you a way to harness life’s most important slow moments. Not by doing less, opting out, or becoming the kind of person who ferments things in a shed. But by knowing when speed helps—and when it hollows out the very thing you hoped it would serve. It’s time to choose the long road when the shortcut costs too much.

When to Take the Long Road in a Shortcut World

ASAP: As Slow as Possible

Große Transformationen scheitern - und werden trotzdem weitergeführt.
 
 Was als Aufbruch beginnt, wird in vielen Unternehmen zur Dauerbaustelle: endlose Programme, steigende Kosten, sinkende Energie. Transformation wird zum Selbstzweck - und vernichtet am Ende genau den Wert, den sie eigentlich schaffen sollte.
 
 
Doch es geht auch anders.
 
 Stellen Sie sich Ihre Organisation wie einen Oktopus vor: hochintelligent, anpassungsfähig und widerstandsfähig. Seine Arme arbeiten perfekt zusammen - und sind zugleich in der Lage, eigenständig zu denken und zu handeln. Genau diese Fähigkeit brauchen Unternehmen heute.
 
 In 
Die Oktopus Organisation zeigen Phil Le Brun und Jana Werner, erfahrene Führungskräfte und Experten aus der Praxis globaler Unternehmen, wie Organisationen den Schritt zu diesem neuen Modell meistern. Statt großer, einmaliger Transformationen setzen sie auf 
kontinuierliche, dezentrale Veränderung - schneller, wirksamer und nachhaltiger.
 
 Dieses Buch ist für alle, die:
 
<ul>
 <li>genug haben von Transformationen, die mehr versprechen als sie liefern.</li>
 <li>ihre Organisation an eine Welt anpassen wollen, die sich ständig verändert.</li>
 <li>nach einem klaren, praktikablen Weg suchen, um echte Wirkung zu erzielen.</li>
</ul>Entdecken Sie, was Unternehmen wirklich beweglich macht:
 
<ul>
 <li>Klarheit statt Komplexität - damit alle wissen, worauf es ankommt.</li>
 <li>Verantwortung statt Kontrolle - damit Menschen handeln können.</li>
 <li>Lernen statt Planung - damit Veränderung kontinuierlich gelingt.</li>
</ul>
Die Zukunft gehört Organisationen, die sich ständig weiterentwickeln. Dieses Buch zeigt Ihnen, wie Sie genau das erreichen - ohne die nächste große Transformation.
 
 
Machen Sie Ihre Organisation zum Oktopus.

Wie Führungskräfte starre Organisationen überwinden und Unternehmen erfolgreich machen

Die Oktopus Organisation

In this inspiring book, a real-world entrepreneur shares the hard-won lessons from a journey that spans from selling frozen food in pub car parks to building a £40-million industry leader. This isn't a book about frantic growth or "winging it" through the next deal; it's a tactical guide for entrepreneurs and managers who are tired of carrying the pressure alone. By shifting from a "heroic" mindset to one of clarity and confidence, you will learn how to build a business that is resilient from the inside out, ensuring that your progress no longer comes at the expense of your family, your values - or your sanity. True sustainability is found in a simple, non-negotiable alignment:&nbsp;the Win-Win-Win. When you win as a leader by regaining control and stability, your team wins through clear purpose and trust, which ultimately ensures your customers win through reliable, consistent value. Brian Donne provides a "back-room coach" experience, utilizing "Performance Levers" and "the Mushy Ps" - from Purpose to Profit - to help you master the fundamentals that most businesses ignore. It's time to stop settling for growth that feels like firefighting and start building your "Champions League" victory. Discover how to make a decent profit, decently, and finally achieve the ultimate win: a successful business that grants you the freedom to live life on your terms.

Hard-won lessons for building a resilient and growing business

Win-Win-Win

A visionary leader in clean and renewable energy tells his incredible personal story and outlines a smart and sane way forward for meeting the world's growing energy needs.Michael Polsky is one of the most important figures in American clean energy--here, he tells the remarkable story of his rise from a penniless young Soviet émigré to leadership in this essential industry. Only a decade ago, many thought that demand for electricity in America might never rise again. Today, AI, cryptocurrency, and electrification are fueling the largest surge in electricity demand in fifty years. Polsky has spent the past four decades building power plants, but even he never expected to see this kind of surge in demand. Most of the companies driving it want electricity produced by clean, sustainable renewable sources, mainly wind and solar power. His journey in clean energy is America's journey too. Inexhaustible intertwines his personal story--an immigrant who arrived in America from the Soviet Union with $500 in his pocket and a few phrases of broken English who, twenty-five years later, founded a multibillion dollar independent energy company--with the story of America's energy evolution from coal and oil to wind and solar power.Polsky's career evolved from working on oil- and coal-powered plants, to generating power from nuclear and natural gas, to renewable energy. It was a natural progression that helped him form a distinct vision of the future, which guided him to what would be the next best way to develop projects and produce electricity. The United States is heading in the same direction, for a simple reason: not because we have all become environmental activists, but because renewable-energy technology just makes sense. It has the potential to create unlimited amounts of energy, and a low-cost, highly efficient, and reliable power system.Polsky's company, Invenergy, is now the biggest privately owned clean-energy business in the US. He was forward-thinking enough to have built a business with a focus on renewable energy. But the challenge Polsky sees for America is that we don't have enough installed renewable-power generation, hooked up to the grid and ready to supply. Because demand for electricity is so unprecedented, the source of the energy is becoming somewhat secondary to the need itself. We're burning more fossil fuels than ever before, reopening mothballed nuclear power stations, and betting on experimental technology.We are entering an era of an "all of the above" approach to generating electricity, driven by the surge in demand and the realization that neither fossil fuels nor renewables alone can meet all our needs. As Polsky sees it, the danger is that our immediate appetites could blind us to the consequences of using all forms of energy: making climate change worse, slowing the energy transition, and the potentially disastrous results of a nuclear accident.Polsky is far from a green warrior or an ecological activist. As a student in his native Kyiv, Ukraine, he was trained in the 1970s to design power plants that burned heavy oil or coal. When he emigrated to the United States in 1976, he worked on nuclear power plants, then on gas-powered plants, and then on power plants that burned coal, oil, and natural gas. The first company he started worked on coal- and natural-gas-fired power plants; his second company developed facilities that burned natural gas, tires, and wood.Today, Polsky and Invenergy are in the renewable-energy business because it is an unprecedented industrial and financial opportunity, offering the chance to create unlimited amounts of energy efficiently, reliably, and at a low cost. It is highly scalable. It is the future toward which technology is taking us. Our choice is not whether or not to switch to renewable energy, but if we will grasp this opportunity or have it forced upon us by crises. As Polsky sees it, there is a smart and forward-looking way to the future, and this book charts what the smart way looks like, and urges us to seize the opportunity it offers.

My Journey and the Future of Energy

Inexhaustible

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

How Ordinary People Build Extraordinary Things, The Story of Canva

Dream Crazy Big

Die Leadership Lessons von Steve Jobs im Kontext von Corporate Entrepreneurship Ansätzen und Innovationskultur

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