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Kaufman S: Verb Your Enthusiasm / B

Verb Your Enthusiasm

How to Master the Art of the Verb and Transform Your Writing

Skills for Scholars

A playful and irreverent argument for--and practical guide to--writing in a rich and extraordinary style When it comes to literary style, the commonplace wisdom of composition classrooms, newsrooms, and editorial offices has long been that less is more. Students are taught that the best prose is that which eschews ornamentation and rhetorical flourish. But what if sometimes more is more? In Praise of Purple Prose playfully and cheekily contests a century worth of convention that rejects the baroque and byzantine as "purple prose," making the case that fun and joy in language can be as important as concision and comprehension. Part style guide and part manifesto, the book rewrites the rules on writing. Ed Simon encourages writers to embrace the extraordinary, to call upon the classical rhetorical devices, and to relish in the richness of description and the erudition of allusion. He demonstrates that serpentine syntax, eccentric diction, and idiosyncratic punctuation, when used judiciously, can express the complexity of experience, bring out the pleasures of language, and help readers develop a unique voice in a world where AI threatens to make everyone sound alike. To illustrate its arguments, the book features examples of extraordinary prose from dozens of writers, including John Donne, Virginia Woolf, Joan Didion, Salman Rushdie, Marilynne Robinson, and Zadie Smith. Playful and provocative, In Praise of Purple Prose will leave readers with a new appreciation for fancy prose and inspire writers to draw on all of the liveliest and most powerful resources of English in their work.

A Guide to Writing with Elegance, Opulence, and Indulgence

In Praise of Purple Prose

A manifesto in lectures about the material conditions and absurdities of being a writer and adjunct professor under capitalism-by turns funny, angry, despairing, and hopeful-from a writer who "has invented a new form" (Annie Ernaux). 
 
 In the spring of 2025, Heroines and Drifts author Kate Zambreno taught a weekly nonfiction "craft" lecture at Columbia University, thinking through the crises of the adjunct loop in the United States and the question of labor and writing in publishing and the university. This project became more absurd, and more urgent, as the Trump administration quickly turned to authoritarianism and the university became complicit with the administration, creating a dystopian and paranoid atmosphere in which students were kidnapped from university housing and student protestors were expelled. How can we study together and create under such conditions? 
 
 The resulting essays are funny, angry, often in despair, and somehow also full of optimism as to the future of writing, even amidst the collapse of the institutions meant to support writers and students. Zambreno engages with texts including Sofia Samatar's Opacities, Fred Moten and Stefano Harney's The Undercommons, Noémi Lefebvre's The Poetics of Work, Heike Geissler's Seasonal Associate, and Samuel Delaney's Times Square Red, Times Square Blue. 
 
 A craft book against a "craft" divorced from political and material realities, Against Nonfiction is for anyone trying to write and make art in impossible times.

Writing Through Capitalist Realisms

Against Nonfiction

Eight stories. Eight writing activities. One author: YOU! This bright and quirky book shows you how to plan a story, add twists and turns, a moral message and funny, intriguing characters. You'll also learn about toilet humour, how to record observations, change the normal rules of nature in a story... and write a follow-up! Flip open your notepad. Sharpen your pencils. Those silly stories won't write themselves!

Eight Zany Tales to Inspire Your Creativity!

SILLY STORIES – And How to Write Them!

Routledge Environmental Humanities

With particular focus on more-than-human experience, this creative-critical book explores the role of literary storytelling in representing and communicating the oceanic environmental crisis.While investigating the creative potential of scholarship in material ecocriticism and the blue humanities, this book examines the theoretical tools needed while developing the poetic and creative role of scholarship in imagining a livable oceanic future. To overcome anthropocentric views of nature, it argues that a fluid and more-than-human literary form is needed. This is developed in the book as a 'jellyfish poetics': a literary structuring device based on the jellyfish life cycle. The book not only theorises this new form, but also enacts it, presenting original and innovative research that embodies a synthesis between creative and scholarly approaches. With its main focus being more-than-human experience of oceanic environmental issues, central case studies are jellyfish, ecological depletion in the North Sea and recent nature-based Dutch water management.This is an important book for scholars interested in the intersection of blue humanities and creative writing as well as the wider environmental humanities. Additionally, it is relevant to practitioners, writers and educators who grapple with the challenge of representing environmental crisis.

Jellyfish Poetics

Literary Storytelling and the Environmental Crisis of the Oceans

A hands-on guide for poets who want to make work beyond the page. How can a poem become an image, a soundscape, a performance, an erasure, a tactile object, or a digital encounter? A Writer's Guide to Multimodal Poetry brings together poets, visual artists, editors, publishers, and teachers working across the expanding field of multimodal poetics. Pairing examples of artists' work with craft essays and writing exercises, this collection gives readers practical ways to combine poetry with visual art, sound, music, movement, archive, found materials, digital media, and performance. Contributors share the tools, choices, and compositional processes behind their work, from blending text and image to experimenting with rhythm, translating across media, using erasure and collage, and designing interactive or embodied reading experiences. Rather than treating multimodal poetry as an add-on to traditional forms, this book shows how medium itself can become part of the poem's thinking. The essays explore audio-modality, image-text hybrids, musical influence, alphanumeric translation, lyrical improvisation, neo-concrete poetry, archival practice, found poetry, mythic reimagining, tactile experience, and more. Designed for writers, artists, students, and teachers, A Writer's Guide to Multimodal Poetry offers both inspiration and instruction: a field-defining introduction to multimodal poetics and a practical invitation to make poems that move through sight, sound, touch, space, and screen.

Mixtures and Margins

A Writer's Guide to Multimodal Poetry

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

A practical method, backed by peer-reviewed research, for reimagining work to create your most distinctive, creative, energetic, and relatable professional self.In far too many organizations, the idea of bringing your 'full self' to the job is a liability.Emotion beyond enthusiasm for the task at hand is deemed unprofessional. Personal identity must be compressed into a carefully curated bio: relatable yet inoffensive.When people are conditioned to flatten the full social and emotional complexities of themselves, spirits dull and progress stalls, in life and in the workplace.But for a growing number of people, especially younger generations, this form of workplace culture no longer works. Surveys show that fewer individuals are willing to sacrifice their time and quality of life for a career, let alone an organization. With an increased focus on purpose, meaning, and mental health, many refuse to scrub their emotions, or the full range of their identities, to keep their professional lives separate.At the same time, in more progressive settings, the encouragement to bring people's full selves to work has sometimes unleashed more authenticity and personal revelation than managers and teams know how to handle.So how do we get it right?Lively and accessible, Human Mode features vibrant stories, expert insights, evidence-based techniques, and 'ah-ha' takeaways you can use immediately.Discover how to engage your inherent superpower - being immensely human - to unlock progress, connection, and achievement in your working life.

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

Managing people has never been harder. Remote work, AI integration, generational friction and constant change have made the job almost untenable. But at its core, managing people comes down to an ongoing series of conversations -- and managers are overwhelmed by the sheer volume and variety of conversations every day. Most managers receive no management training before inheriting people to manage, and those who do often develop one or two approaches to these conversations and apply them universally. But the managers who consistently get the most from their teams are the ones who can read a situation clearly and shift their approach deliberately.Award-winning organizational psychologist and executive coach Dr. Jake Tuber introduces the Manager Conversations Framework - a practical tool that maps eight distinct postures managers can adopt across the dimensions that matter most in any interaction.Written for managers at every level - from first-time supervisors to senior leaders across every industry and sector - and packed with diagnostic tools, checklists and pro tips, this practical, research-backed guide has everything needed to help every manager become more effective.

The eight postures that make management conversations work (and how to choose the right one every time)

The Deliberate Manager

The first book to investigate, analyze and theorize the creative processes of literary writers, Creativity and Contingency in Literary Writing uses author interviews, manuscript genetics and textual evidence to explore creativity from the authorial perspective. Studying an author's practice, literary form and contextual contingencies as elements that affect literary creativity, Karin Kukkoken develops theoretical models for examining the age-old problem of artistic creation and how it has been put to works by authors from the nineteenth century to the age of digital fiction, across a range of languages. With insights from the cognitive sciences, anthropology and philosophy of mind as well as literary studies, the book calls upon interviews with Siri Hustvedt, Marina Warner, Anne Weber, Camille Laurens, Gwenaëlle Aubry, Kate Pullinger, Gunnhild Øyehaug, Maria Stepanova and György Dragomán and studies the manuscripts of Charlotte Brontë, Cora Sandel, Elsa Morante and Italo Calvino. Overcoming the traditional distinction between creative agent, process and creative product, Creativity and Contingency in Literary Writing is as accessible and illuminating as it is important to understandings of human creativity.

Creativity and Contingency in Literary Writing

How to Read and Write Poetry Past Fear

Poetry Detective

Verb Your Enthusiasm

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