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Demand-Driven Business Strategy

Digital Transformation and Business Model Innovation

This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.

février 2022, env. 180 pages, Business and Digital Transformation, Anglais
Taylor and Francis
978-1-03-212765-1

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