This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fashion marketing and management, cross cultural management and consumer culture.
août 2025, env. 90 pages, Routledge Studies in the Fashion Industry, Anglais
Taylor and Francis
978-1-032-61671-1
Taylor and Francis
978-1-032-61671-1