Social Media in the Fashion Industry
Fundamentals, Strategy and Research Methods
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.
octobre 2024, env. 122 pages, Routledge Studies in the Fashion Industry, Anglais
Taylor and Francis
978-1-03-282656-1