Creating and Managing a CRM Platform for your Organisation
More than ever organisations are facing a data avalanche from various data sources, be it in electronic or hard copy format. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in data management.
mars 2019, env. 170 pages, Anglais
Taylor and Francis
978-1-138-33578-3
Taylor and Francis
978-1-138-33578-3