Creating and Managing a CRM Platform for your Organisation

More than ever organisations are facing a data avalanche from various data sources, be it in electronic or hard copy format. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in data management.

März 2019, ca. 170 Seiten, Englisch
Taylor and Francis
978-1-138-33578-3

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