Logo
DE | FR
Advances in Advertising Research (Vol. III)
Télécharger la couverture
Advances in Advertising Research (Vol. III)

Advances in Advertising Research (Vol. III)

Current Insights and Future Trends
Livre (relié)env. 70.00 CHF
livrable dans env. 20-45 jours

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network.

 

juin 2012, env. 436 pages, European Advertising Academy, Anglais
Springer EN
978-3-8349-4290-6

Autres titres de la collection: European Advertising Academy

Afficher tout
Advances in Advertising Research XIII
Frontiers of Advertising: Re-considering Its Shapes and Forms
Springer Fachmedien Wiesbaden GmbH, 2025
978-3-658-43935-4
env. 159.00 CHF
livrable dans env. 20-45 jours
Advances in Advertising Research IX
Power to Consumers
Springer EN, 2018
978-3-658-24866-6
env. 135.00 CHF
livrable dans env. 20-45 jours
Advances in Advertising Research VIII
Challenges in an Age of Dis-Engagement
Springer EN, 2018
978-3-658-21520-0
env. 70.00 CHF
livrable dans env. 20-45 jours
Advances in Advertising Research (Vol. 2)
Breaking New Ground in Theory and Practice
Betriebswirtschaftlicher Verlag Gabler, 2011
978-3-8349-3134-4
env. 135.00 CHF
livrable dans env. 20-45 jours
Advances in Advertising Research (Vol. 1)
Cutting Edge International Research
Betriebswirtschaftlicher Verlag Gabler, 2010
978-3-8349-2111-6
env. 115.00 CHF
livrable dans env. 20-45 jours

Autres titres sur ce thème

The Research Contributions of Donald R. Lehmann to Marketing, Volume 5
Advertising and Branding
Springer International Publishing, 2026
978-3-031-88074-2
env. 215.00 CHF
paraît en janvier
Strategic Brand Management
Surviving the Competitive Environment
Taylor and Francis, 2026
978-1-032-94745-7
env. 235.00 CHF
paraît en janvier
The Soul Instinct
Harper Collins, 2026
978-1-6680-4973-0
env. 36.50 CHF
paraît en janvier
Marketing Research
Delivering Customer Insight
Bloomsbury, 2026
978-1-350-44277-1
env. 269.00 CHF
paraît en mars
Secrets of Great Influencers
50 Rules of Persuasion and Influence
John Murray, 2026
978-1-3998-3121-5
env. 26.90 CHF
paraît en février
The Art of Physics
How ideas from science can transform your life
Bonnier Zaffre, 2026
978-1-80418-646-6
env. 19.90 CHF
paraît en janvier
Marketing Research
Delivering Customer Insight
Bloomsbury, 2026
978-1-350-44278-8
env. 99.00 CHF
paraît en mars
Hotel Operations Management
Strategic and Resilient Practices
Kogan Page, 2026
978-1-3986-2246-3
env. 65.00 CHF
paraît en février
The Digital Leader's Playbook
60 fundamental maxims for success for today’s IT executive
Little, Brown and Company, 2026
978-1-917391-44-3
env. 26.90 CHF
paraît en janvier