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Advances in Advertising Research XV
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Advances in Advertising Research XV

Advances in Advertising Research XV

Moving Forward, Looking Back: Advertising in the Advent of AI
Livre (relié)env. 158.00 CHF
paraît en octobre

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.

The Editors

Christina Boutsouki is Professor of Marketing & Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing.

Leonidas Hatzithomas is Associate Professor of Marketing & Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics & Data Science. 

Anastasios Panopoulos is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations. 

Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university. 

octobre 2025, env. 316 pages, European Advertising Academy, Anglais
Springer Fachmedien Wiesbaden GmbH
978-3-658-49113-0

Autres titres de la collection: European Advertising Academy

Afficher tout
Advances in Advertising Research XIII
Frontiers of Advertising: Re-considering Its Shapes and Forms
Springer Fachmedien Wiesbaden GmbH, 2025
978-3-658-43935-4
env. 159.00 CHF
livrable dans env. 20-45 jours
Advances in Advertising Research IX
Power to Consumers
Springer EN, 2018
978-3-658-24866-6
env. 135.00 CHF
livrable dans env. 20-45 jours
Advances in Advertising Research VIII
Challenges in an Age of Dis-Engagement
Springer EN, 2018
978-3-658-21520-0
env. 70.00 CHF
livrable dans env. 20-45 jours
Advances in Advertising Research (Vol. 2)
Breaking New Ground in Theory and Practice
Betriebswirtschaftlicher Verlag Gabler, 2011
978-3-8349-3134-4
env. 135.00 CHF
livrable dans env. 20-45 jours
Advances in Advertising Research (Vol. 1)
Cutting Edge International Research
Betriebswirtschaftlicher Verlag Gabler, 2010
978-3-8349-2111-6
env. 115.00 CHF
livrable dans env. 20-45 jours

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