Advances in Advertising Research (Vol. 1)

Name: Advances in Advertising Research (Vol. 1)
Price: 90.00 CHF
Availability: InStock
ISBN: 9783834921116

Cutting Edge International Research

Publié par:Terlutter, Ralf|Diehl, Sandra|Okazaki, Shintaro

Livre (relié)90.00 CHF

disponible

Contenu

The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.

Informations bibliographiques

juin 2010, 412 Pages, European Advertising Academy, Allemand

Gabler

978-3-8349-2111-6

Sommaire

Mots-clés

Contenu

Informations bibliographiques

juin 2010, 412 Pages, European Advertising Academy, Allemand

Gabler

978-3-8349-2111-6

Sommaire

Mots-clés

Autres titres de la collection: European Advertising Academy

Afficher tout

Advances in Advertising Research (Vol. VII)

Bridging the Gap between Advertising Academia and Practice

Christodoulides, George|Stathopoulou, Anastasia|Eisend, Martin

Springer Nature EN, 2018

978-3-658-21514-9

147.00 CHF

disponible

Advances in Advertising Research VIII

Challenges in an Age of Dis-Engagement

Zabkar, Vesna|Eisend, Martin

Springer Nature EN, 2018

978-3-658-21520-0

124.00 CHF

disponible

Advances in Advertising Research (Vol. IV)

The Changing Roles of Advertising

Rosengren, Sara|Dahlén, Micael|Okazaki, Shintaro

Springer Nature EN, 2013

978-3-658-02364-5

135.00 CHF

disponible

Advances in Advertising Research (Vol. III)

Current Insights and Future Trends

Langner, Tobias|Okazaki, Shintaro|Eisend, Martin

Springer Nature EN, 2012

978-3-8349-4290-6

135.00 CHF

disponible

Advances in Advertising Research (Vol. 2)

Breaking New Ground in Theory and Practice

Okazaki, Shintaro

Gabler, 2011

978-3-8349-3134-4

135.00 CHF

disponible

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