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Absolute Essentials of Marketing Research
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Absolute Essentials of Marketing Research

Livre (broché)env. 37.50 CHF
livrable dans env. 10-20 jours

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

octobre 2024, env. 120 pages, Absolute Essentials of Business and Economics, Anglais
Taylor and Francis
978-0-367-76034-2

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