Absolute Essentials of Marketing Research
Von:
Kolb Bonita M.This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.
Oktober 2024, ca. 120 Seiten, Absolute Essentials of Business and Economics, Englisch
Taylor and Francis
978-0-367-76034-2
Taylor and Francis
978-0-367-76034-2
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.
Oktober 2024, ca. 120 Seiten, Absolute Essentials of Business and Economics, Englisch
Taylor and Francis
978-0-367-76034-2
Taylor and Francis
978-0-367-76034-2
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