Fashion Advertising and Public Relations

A Historical and Sociological Perspective

Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion.

März 2026, ca. 274 Seiten, Mastering Fashion Management, Englisch
Taylor and Francis
978-1-032-84023-9

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