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Digital Marketing Fundamentals
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Digital Marketing Fundamentals

From Strategy to ROI
Buch (broschiert)ca. 96.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.

Juli 2021, ca. 650 Seiten, Routledge-Noordhoff International Editions, Englisch
Taylor and Francis
978-90-01-74984-2

Weitere Titel der Reihe: Routledge-Noordhoff International Editions

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Digital Marketing Fundamentals
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