Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.
Juli 2021, ca. 650 Seiten, Routledge-Noordhoff International Editions, Englisch
Taylor and Francis
978-90-01-74984-2
Taylor and Francis
978-90-01-74984-2
Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.
Juli 2021, ca. 650 Seiten, Routledge-Noordhoff International Editions, Englisch
Taylor and Francis
978-90-01-74984-2
Taylor and Francis
978-90-01-74984-2
Weitere Titel der Reihe: Routledge-Noordhoff International Editions
Alle anzeigenDigital Marketing Fundamentals
From Strategy to ROI
Taylor and Francis, 2025
978-1-032-94132-5
ca. 386.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Digital Marketing Fundamentals
From Strategy to ROI
Taylor and Francis, 2025
978-1-032-96469-0
ca. 116.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
International Law and Business
A Global Introduction
Taylor and Francis, 2021
978-90-01-87157-4
ca. 66.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Project Management
A Practical Approach
Taylor and Francis, 2021
978-1-03-204721-8
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
International Law and Business
A Global Introduction
Taylor and Francis, 2021
978-1-03-204988-5
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Digital Marketing Fundamentals
From Strategy to ROI
Taylor and Francis, 2021
978-1-03-206741-4
ca. 346.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Ethics and Business
A Global Introduction
Taylor and Francis, 2021
978-90-01-86518-4
ca. 66.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
A Basic Guide to International Business Law
Taylor and Francis, 2021
978-90-01-89978-3
ca. 86.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
A Basic Guide to International Business Law
Taylor and Francis, 2021
978-1-03-204861-1
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Economics and Business Environment
Taylor and Francis, 2021
978-1-03-204877-2
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Ethics and Business
A Global Introduction
Taylor and Francis, 2021
978-1-03-204624-2
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Pocket Guide for Hospitality Managers
Taylor and Francis, 2019
978-0-367-81874-6
ca. 300.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Weitere Titel zum Thema
Culinary Management
Taylor and Francis, 2027
978-1-138-18905-8
ca. 156.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Culinary Management
Taylor and Francis, 2027
978-1-138-18906-5
ca. 56.90 CHF
lieferbar in ca. 10-20 Arbeitstagen
European Citizenship
Ius Tractum of Many Faces
Bloomsbury Academic, 2027
978-1-5099-0224-8
ca. 109.00 CHF
erscheint im Januar
Environmental Multilateralism and its Discontents
Taylor and Francis, 2027
978-0-415-79240-0
ca. 150.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Governing Tourism for Sustainability
Identifying the Limits to Growth in Tourism Development
Taylor and Francis, 2027
978-1-138-04802-7
ca. 55.50 CHF
lieferbar in ca. 10-20 Arbeitstagen
Lobbying, Democracy and Public Trust
An Institutional Diversion Framework
Bloomsbury Academic, 2027
978-1-5099-5584-8
ca. 139.00 CHF
erscheint im Februar
Overseas Aid 2nd Edition
Its Defence and Reform
Taylor and Francis, 2027
978-0-415-16710-9
ca. 136.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The European Community and Eastern Europe in the Long 1970s
Challenging the Cold War Order in Europe
Taylor and Francis, 2027
978-0-415-73012-9
ca. 236.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Permission Not to Care What Others Think
Wiley, 2027
978-1-394-37990-3
ca. 36.50 CHF
Lieferzeit unbestimmt
The Business of Arms
Understanding the Illicit Arms Trade
Taylor and Francis, 2027
978-0-415-33604-8
ca. 170.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
International Banking and Bank Strategy
Evolution, Trade and Competition
Springer EN, 2027
978-3-319-95006-8
ca. 135.00 CHF
lieferbar in ca. 20-45 Arbeitstagen
European Sustainable Finance Law
Sustainable Finance Disclosure Regulation, Climate Benchmark Regulation, Taxonomy Regulation and EU Green Bond Standard
Beck, C H, Hart Publishing, Oxford, Nomos Verlagsgesellschaft, Baden-Baden, 2027
978-3-406-81210-1
ca. 423.00 CHF
lieferbar in ca. 5-10 Arbeitstagen