Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.
juillet 2021, env. 650 pages, Routledge-Noordhoff International Editions, Anglais
Taylor and Francis
978-90-01-74984-2
Taylor and Francis
978-90-01-74984-2
Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.
juillet 2021, env. 650 pages, Routledge-Noordhoff International Editions, Anglais
Taylor and Francis
978-90-01-74984-2
Taylor and Francis
978-90-01-74984-2
Autres titres de la collection: Routledge-Noordhoff International Editions
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