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Digital Marketing Fundamentals

From Strategy to ROI

Inhalt

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples. The Dutch version of this book has become a standard issue in The Netherlands.

Bibliografische Angaben

Februar 2025, ca. 602 Seiten, Routledge-Noordhoff International Editions, Englisch
Taylor and Francis
978-1-032-96469-0

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