Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.
Juli 2021, ca. 650 Seiten, Routledge-Noordhoff International Editions, Englisch
Taylor and Francis
978-1-03-206741-4
Taylor and Francis
978-1-03-206741-4
Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.
Juli 2021, ca. 650 Seiten, Routledge-Noordhoff International Editions, Englisch
Taylor and Francis
978-1-03-206741-4
Taylor and Francis
978-1-03-206741-4
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