Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.
August 2024, ca. 122 Seiten, State of the Art in Business Research, Englisch
Taylor and Francis
978-1-032-44330-0
Taylor and Francis
978-1-032-44330-0
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.
August 2024, ca. 122 Seiten, State of the Art in Business Research, Englisch
Taylor and Francis
978-1-032-44330-0
Taylor and Francis
978-1-032-44330-0
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