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Brands and Consumers

Brands and Consumers

A Research Overview
Buch (broschiert)44.50 CHF
lieferbar in ca. 10-20 Arbeitstagen

Inhalt

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

Bibliografische Angaben

August 2024, 122 Seiten, State of the Art in Business Research, Englisch
Taylor and Francis
978-1-032-44330-0

Inhaltsverzeichnis

Schlagworte

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