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Goldfayn: The Sales Planner

The Sales Planner

This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.

Design, Implement and Measure Effective Campaigns

Digital Marketing in Practice

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs.The authors’ expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

This book Provides a roadmap for digital transformation- Demonstrates how digital transformation is necessary for the survival and growth of business organizations and nonprofits of all sizes and industry segments.

This book Provides a roadmap for digital transformation- Demonstrates how digital transformation is necessary for the survival and growth of business organizations and nonprofits of all sizes and industry segments.

A Roadmap for Driving Results in the Digital World

Transformative Marketing

We all want to flourish. We want to create harmony, well-being and joy in our lives and those around us. The question is, how?Daniel Coyle has spent the last six years researching and visiting 'holistic hotbeds': groups, teams, businesses, and communities which have, accidentally or on purpose, created deep, thriving relationships that generate high levels of shared success and well-being. From a small town in Vermont that has produced 11 Olympians over the past 40 years - where most of the Olympians return to live and work after their athletic careers are over - to a Michigan deli that accidentally grew into a $70 million business. And from a grassroots organization in an impoverished Kenyan settlement that has produced Ivy League students, to a successful multi-billion dollar company that functions like an extended family. Coyle discovered that all these groups flourish using three skills, which form the three parts of this book. In Skill 1 - The Surrendering - we'll learn about our brain's holistic-awareness system and how to use it to create connection and belonging. In Skill 2 - The Unleashing - we'll learn how creating small instabilities can ignite energy, ownership, and self-organizing action toward a shared horizon. In Skill 3 - The Deep Fun - we'll learn how audacious experiments can generate new versions of yourself and your group. The overarching idea is that flourishing is created by a matrix of quiet but powerful group interactions that create interdependence, energy and growth. Flourishing isn't a puzzle you solve alone; it's a set of living relationships that generate the shared capability to shape your future, together.

The Hidden Structure of a Fulfilling Life

Flourish

Persuasion & Negotiation Skills to Help You Get What You Want

Never Settle

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Practical Strategies for Effective Marketing

Digital Marketing for Travel Brands

Islamic Regtech: An Introduction and Practical Guide demonstrates the benefits of Islamic Regtech for various stakeholders, using relevant case studies and outlining solutions to specific problem statements.

A complete Islamic Regtech framework is set out, with deep dives into each of the Regtech areas and subareas. Additional requirements for Islamic finance are discussed in detail, along with the benefits that each group of solutions can offer, the technology which is required, and so on.

The book concludes with a practical guide for financial institutions to evaluate, select and integrate Islamic Regtech solutions with their technology landscape and business processes, as well as how to leverage Islamic Regtech to mitigate operational risk.

Islamic Regtech: An Introduction and Practical Guide demonstrates the benefits of Islamic Regtech for various stakeholders, using relevant case studies and outlining solutions to specific problem statements.

A complete Islamic Regtech framework is set out, with deep dives into each of the Regtech areas and subareas. Additional requirements for Islamic finance are discussed in detail, along with the benefits that each group of solutions can offer, the technology which is required, and so on.

The book concludes with a practical guide for financial institutions to evaluate, select and integrate Islamic Regtech solutions with their technology landscape and business processes, as well as how to leverage Islamic Regtech to mitigate operational risk.

An Introduction and Practical Guide

Islamic Regtech

The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brand's credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch.

Take Your Business from Invisible to Unstoppable

The PR Bootcamp

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

Increase efficiency, improve profitability and reduce spend and become more confident handling and analyzing customer data for further insight.

Strategies for Accuracy and Efficiency

Optimizing Sales and Marketing Data

The Sales Planner

Bibliografische Angaben

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Bibliografische Angaben

Schlagworte

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