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Goldfayn: The Sales Planner

The Sales Planner

Critical Concepts in Asian Studies

Marketing in China and East Asia CC 4V

8 Moments of Truth

How ideas from science can transform your life

The Art of Physics

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

This book Provides a roadmap for digital transformation- Demonstrates how digital transformation is necessary for the survival and growth of business organizations and nonprofits of all sizes and industry segments.

A Roadmap for Driving Results in the Digital World

Transformative Marketing

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

Explore the current best practices and strategies in hotel operations, in this textbook for upper-level undergraduate and postgraduate students, with an emphasis on crisis and resiliency management in response to recent significant changes in the industry.

Strategic and Resilient Practices

Hotel Operations Management

The Business of Cities explores the re-urbanisation of business, discussing cities as emerging markets for firms, the re-urbanisation of business locations, the growth of "city building" as a newly globalising industry, the urbanisation of capital, cities as "test markets" for larger geographies and businesses adopting city brands and city marketing approaches.

How Corporates and Capital are Re-urbanising our World

The Business of Cities

Modern Business Analytics: 2025 Release ISE

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Strategies and Innovative Practices for Brand Positioning

Fashion Marketing

The Sales Planner

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