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Goldfayn: The Sales Planner

The Sales Planner

Social Network Mechanisms

Both scholars and decision-makers recognize that the functioning of an organization is the result of a complex interplay between purposively designed elements, such as structures and processes, and emergent elements, like the informal networks of relationships that connect individuals and groups. Despite this widely shared awareness, scientific knowledge on this relationship and its translation into coherent models and principles of organizational design remain fragmented and unstructured. This book adopts a network perspective that conceptualizes organizational structure as a landscape of interconnected networks composed of actors' interactions and relationships. Some of these networks are intentionally designed, grounded in formal structures, processes, and workflows. Others emerge informally, shaped by instrumental and expressive social ties. Together, they constitute the relational infrastructure through which actors coordinate and access key resources, including information, knowledge, and social or political support. Drawing on empirical studies conducted across diverse organizational contexts, the book develops a unified theory and methodology for interpreting and understanding the complex relationship between formal organizational structures and informal social networks, how they shape one another, evolve together, and jointly influence organizational outcomes

Formal and Informal Networks in Organizations

Building Resilience and Preventing Catastrophes

Integrating AI for Sustainable Disaster Management

The Right Call is for leaders who recognise that ethics is not an afterthought but the architecture of every meaningful decision. As choices become embedded in systems, policies and technologies, the quality of an organisation's ethical reasoning shapes outcomes long before a dilemma becomes visible. This book shows how to strengthen that capability.It begins by translating the four major ethical traditions into decision tools leaders can use in real time. Virtue, duty, consequences and care become practical ways of diagnosing tensions, clarifying what is at stake and understanding how values guide judgement under pressure. The book then examines the organisational infrastructure of decision-making, showing how language, power and informal norms shape what people call the right thing to do. Through diagnostic templates and research-based insights, readers learn to surface assumptions, identify cultural blind spots and create conditions where integrity can scale. The INTEGRITI(TM) model, a disciplined nine-step approach to leading values-based conversations, provides a clear method for turning intent into action, navigating stakeholder tensions and embedding integrity into everyday practice.This is a book for anyone responsible for choices that carry consequences.

A Leader’s Guide to Ethical Decision-Making in Practice

The Right Call

Navigate the weird, chaotic world of modern work, no matter your position While there's no shortage of advice on being amazing or avoiding burnout, what if you simply want to get things done in a workplace that feels increasingly impossible? Effective is here to help you get your job done well without losing your mind. Drawing from up-to-date research and provocative interviews with employees across industries and levels, renowned people consultant Melissa Swift offers a positive, well-illuminated path through the dark forest of destabilizing workplace changes. Effective provides readers with: <ul> <li>Strategies to triumph amid four trends making work tough today: work intensification, emotional inflection, hyper-transparency, and sheer chaos</li> <li>Practical, research-backed approaches to improve their daily work life, from entry-level employees to CEOs</li> <li>Tips for maintaining competence in a working world seemingly designed to make you feel incompetent</li> <li>Insights on how to make sure your personal sources of effectiveness don't get disrupted by technological change</li> <li>Lessons to be learned from jobs where you simply cannot screw up, such as firefighters and air traffic controllers, and how to apply them to a corporate environment</li> </ul> Effective delivers useful content for every level of seniority, teaching readers a new paradigm-shifting approach to thrive in the modern world of work.

How to Do Great Work in a Fast-Changing World

Effective

Wall Street Journal Bestseller!Read this book: If you want to grow your sales and increase revenues...If you want to become a valued resource in your industry...If you want to stop losing and start winning...IF YOU WANT TO GET RICH AND BUILD A POWER NICHEIf You Want to Get Rich Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Niche step-by-step.Any individual, regardless of their experience level, can potentially build a multi-million-dollar business by implementing the strategic marketing process of building a Power Niche. The Power Niche is based on the theory that ownership (monopoly power) in a small niche is dramatically stronger than having little or no ownership in a larger market.If You Want to Get Rich Build a Power Niche explains in easy-to-understand terms a very simple but effective way to augment the sales and marketing program of almost any individual and company. From startups to larger established companies and firms, this technique can be used by individuals at the beginning of their careers or by sales superstars who want to do even better. The technique shown in this book can also be implemented by professionals who work in personal services industries such as legal, financial, insurance, consulting, and accounting firms or by those who work to sell and market products. Unlike other "how-to" books, this guide is derived from the actual day-to-day experience of one of the most successful real estate lawyers in the toughest market for legal services in the world: New York City. Bruce M. Stachenfeld shows readers exactly how to build their power niche and find success.

And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas That Actually Work

If You Want to Get Rich, Build a Power Niche

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

The compliance function is vital to any financial services firm, protecting it from potentially severe legal, financial, and reputational risk. However, the regulatory environment is complex, and the correct course of action is not always clear. Human factors and ethical dilemmas further complicate matters, meaning that in practice, beyond ticking the boxes of basic regulatory compliance, officers must exercise discretion and judgement, taking a risk-based approach when making compliance decisions in more advanced areas.

Advanced Strategies for Financial Services Compliance outlines the more advanced issues compliance officers are likely to face, including conflicts of interest, Chinese walls and above the wall conditions, conduct risk, market manipulation, bribery and corruption, and advanced anti-money laundering. The book then goes on to offer guidance on techniques and approaches for managing the compliance function and its relationships with internal and external stakeholders, including inherent quality of controls, handling relations with regulators, dealing with difficult people, reporting, and training. Throughout the book, points are illustrated with case studies from the author's extensive experience.

Advanced Strategies for Financial Services Compliance

Most marketing strategies don't fail because they're wrong. They fail because someone else reacts.
Game Theory: Because the Market Doesn't Sit Still is a sharp, accessible guide to strategic thinking in markets where competitors adapt, customers learn, and incentives quietly shape behavior. Drawing on the core ideas of game theory, behavioral economics, and organizational behavior, this book explains why smart strategies so often produce predictable surprises.
Written in a graybeard, whiteboard-first voice, the book avoids equations and academic jargon in favor of clarity, humor, and hard-earned insight. It explores how signals, incentives, credibility, reputation, and repetition shape outcomes over time, and why "best practice" often traps entire industries in comfortable stalemates.
This book is for marketers, strategists, and leaders who want strategies that hold up after the market responds. It's not about clever tricks or quick wins. It's about thinking one move further than the room - and designing strategies that still make sense when other people get their turns.

Because the Market Doesn't Sit Still

Game Theory

Driving meaningful social change requires more than traditional advocacy; it calls for innovative approaches that reshape and challenge norms and inspire collective action. Transformative marketing offers a powerful tool for advancing gender equity by using strategic communication and community-centered engagement to influence attitudes and behaviors on a scale. By amplifying marginalized voices and confronting harmful stereotypes across media and marketplaces, transformative marketing becomes a catalyst for cultural and structural change. Driving Social Change Through Transformative Marketing for Gender Equity explores the intersection of international business policies and marketing with the advancement of gender equity. This book examines how global business regulations, trade policies, and corporate strategies influence marketing practices. Covering topics such as gender equity, marketing, and social change, this book is an excellent resource for academicians, marketing professionals, policymakers, graduate students, and educators.

Driving Social Change Through Transformative Marketing for Gender Equity

In a world where many organizations drift amid disjointed data, fragmented processes, and isolated initiatives, Connected Signature Experience argues that the future of customer experience depends on mastering two strategic dimensions: Connection, which integrates, and Signature, which differentiates. Connection ensures that experiences flow seamlessly: Externally, between customers and the brand, and internally, among the people, data, and competences that bring them to life. Signature gives each experience a distinctive imprint that expresses purpose and identity at every touchpoint, whether human, digital, or physical. The book presents the Connected Signature Experience Framework, an actionable model that uses the metaphor of an iceberg to reveal both the visible and invisible dimensions of customer experience. Above the surface lie the Signature interactions that simplify, delight, inspire, and co-create. Beneath it are the aligned foundations of purpose, people, technology, data, and content that enable them.

A Strategic Framework for Customer and Employee Engagement at the Intersection of People, Technology, and Data

Connected Signature Experience

The definitive resource for any business person who wants to improve their leadership skills.

How to Get Yourself, Your Team and Your Organisation Further Than You Ever Thought Possible

The Book of Leadership (Revised Edition)

A Practitioner's Handbook

Trade Associations

The Sales Planner

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