This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.
Bibliografische Angaben
Januar 2026, ca. 480 Seiten, Englisch
Kogan Page
978-1-3986-2474-0
Schlagworte
Inhalt
This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.