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Voice Marketing

Harnessing the Power of Conversational AI to Drive Customer Engagement

Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.

Juli 2023, ca. 216 Seiten, Paperback, Englisch
Rowman & Littlefield
978-1-5381-5540-0

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