Voice Marketing
Harnessing the Power of Conversational AI to Drive Customer Engagement
Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.
juillet 2023, env. 216 pages, Anglais
Rowman & Littlefield
978-1-5381-5540-0
Rowman & Littlefield
978-1-5381-5540-0

