The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.
Dezember 2018, ca. 194 Seiten, Routledge Advances in Event Research Series, Englisch
Taylor and Francis
978-1-138-47691-2
Taylor and Francis
978-1-138-47691-2
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.
Dezember 2018, ca. 194 Seiten, Routledge Advances in Event Research Series, Englisch
Taylor and Francis
978-1-138-47691-2
Taylor and Francis
978-1-138-47691-2
Weitere Titel der Reihe: Routledge Advances in Event Research Series
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