Exhibitions, Trade Fairs and Industrial Events
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.
September 2017, ca. 230 Seiten, Routledge Advances in Event Research Series, Englisch
Taylor and Francis
978-1-138-21935-9
Taylor and Francis
978-1-138-21935-9
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.
September 2017, ca. 230 Seiten, Routledge Advances in Event Research Series, Englisch
Taylor and Francis
978-1-138-21935-9
Taylor and Francis
978-1-138-21935-9
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