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Doms E: The Sustainability Playbook

The Sustainability Playbook

Strategies for Leading a Regenerative Business

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

101 Planet and Money Saving Tips, Ideas and Recipes

The Green Budget Guide

Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns.

How to Harness the Value of Trust in Your Brand

Trusted Advertising

What can one city tell us about the global textile waste problem? This Open Access study is the first detailed ethnography of clothing waste infrastructures that starts where the problem starts - the Global North. Based on more than 100 interviews, cultural anthropologist Heike Derwanz follows the journey of fast fashion in Hamburg, Germany: starting with two women from different socio-economic backgrounds sorting through their wardrobes, travelling through local flea markets, eBay, church clothes banks, upcycling brands and recycling sites, only to end up in homes and waste heaps in the Global South. Bringing together human agents such as designers, social workers and vintage sellers with objects from containers, plastic sacks and internet platforms to piles of sorted textiles, this on-the-ground cultural study reveals how the global economic system of fast fashion shapes local infrastructures entangled in everyday lives. Combining material culture, waste studies and economic perspectives to scrutinize the so-called circular economy of today's global textile recycling market, Derwanz investigates what agency modern consumers really have in the lifecycle of their clothes. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the Bloomsbury Open Collections Library Collective.

The Circulation of Used Clothes in the Global North

Sorting Out Clothes

Reset the agenda. Reimagine the boardroom

Uncharted Spaces

Undercover with the Next Generation of Cyber Fraudsters

Scam Nation

Learn how to manage the risks and opportunities of agentic AI with this practical guide to ensuring the safe and beneficial developments of advanced AI systems.

Principles and Responsible Practices

Safer Agentic AI

Routledge Studies in Energy Policy

Based on extensive fieldwork in Europe and North America, this book offers a comprehensive and systematic comparative analysis of the politics of shale gas development and regulation in these two regions and will be of great interest to students and scholars of energy and environmental politics and policy.

Based on extensive fieldwork in Europe and North America, this book offers a comprehensive and systematic comparative analysis of the politics of shale gas development and regulation in these two regions and will be of great interest to students and scholars of energy and environmental politics and policy.

The Politics of Shale Gas

With this postgraduate textbook, learn how to critically analyse how sustainable a company's communications and brand is, and how to create a sustainable marketing plan.

Principles and Practices for Responsible and Ethical Marketing

Sustainable Marketing Strategies

Routledge Advances in Regional Economics, Science and Policy

The 2010 General Election ushered in a first coalition government in the United Kingdom for four decades and symbolised a marked shift in the nature and form of economic development. This book aims to investigate the theory and practice of the politics and policies of contemporary economic development through a multi-disciplinary collaboration. Some of the most pertinent questions to be addressed include: What lessons can be derived from 'old' economic development practice and to what extent have such lessons informed the design of the 'new' economic development landscape? Who are the new actors, agencies and institutions, and how have they coalesced to lead the task of developing particular spatial economies? What new democratic and accountability challenges arise? Lastly, how is 'success' now defined and how is 'growth' understood?

The 2010 General Election ushered in a first coalition government in the United Kingdom for four decades and symbolised a marked shift in the nature and form of economic development. This book aims to investigate the theory and practice of the politics and policies of contemporary economic development through a multi-disciplinary collaboration. Some of the most pertinent questions to be addressed include: What lessons can be derived from ‘old’ economic development practice and to what extent have such lessons informed the design of the ‘new’ economic development landscape? Who are the new actors, agencies and institutions, and how have they coalesced to lead the task of developing particular spatial economies? What new democratic and accountability challenges arise? Lastly, how is ‘success’ now defined and how is ‘growth’ understood?

The Cameron Years, 2010-2016

Local Economic Development in the UK

Understand the complexities involved in managing destinations, including the current challenges at the forefront of the tourism industry such as climate change, overtourism and crisis management.

A Practical Approach

Responsible Destination Management

Streamline processes, enhance transparency and achieve tangible social and environmental benefits with this practical guide to improving sustainable impact in your organization.

Creating social and environmental change in your organization

Impact-Driven Sustainability

The Sustainability Playbook

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