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Catalogue complet

Shields A: The Startup Handbook

The Startup Handbook

A Founder's Guide to Building a Business

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The Foolproof Plan to Turn Your Idea into Income and Change Your Life

Girl, Start That Business!

Creating Success series

If you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 8th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing. The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Win Backing and Support for Your Ideas and Ventures

How to Write a Business Plan

The entrepreneur cult classic is back - revised, updated, and more relevant than ever. 
Life gives entrepreneurs an extra dose of lemons. Fight back with Lemonade Maker strategies and turn your biggest challenges into your greatest successes! 
Lemonade Maker is the inspiring rags-to-riches true story of how author Thomas Minieri overcame desperation and poverty, turning his last $30 into an eight-figure national franchise empire in less than ten years - without funding, investors, or debt. 
Part memoir, part breakthrough blueprint, this must-read guide for entrepreneurs reveals how the best innovations are often hidden inside the most challenging times. Lemonade Maker equips you with bold, actionable strategies to not just survive - but thrive - in the crazy world of entrepreneurship. 
Featuring 101 Lemonology Strategies that will... Show you how to conquer internal struggles, such as fear of failure, self-doubt, or lack of proper business education that hold you back from reaching your true potential. 
Challenge you to disrupt the status quo, break free from worn paths of accepted success, and forever set your company apart from the crowd. 
Demonstrate how the most impactful innovations come from the continuous incremental improvement of your own existing systems. 
Prepare you to survive and thrive in times of chaos and crisis when life rattles you to your core and brings you to the edge of disaster. 
Teach you how to build a remarkable company by not just solving problems, but by looking at problems for what they truly are - an opportunity to create something amazing!

The Entrepreneur's Guide to Overcoming the Impossible

Lemonade Maker

The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. Why bother chasing unicorns when you can build a profitable, sustainable business that customers love?

The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. Why bother chasing unicorns when you can build a profitable, sustainable business that customers love?

How Great Founders Do More with Less

The Minimalist Entrepreneur

Discover the inspiring, must-read business book and #1 Sunday Times bestseller to help you achieve fulfilment and find purpose, from entrepreneur and investor Simon Squibb. 'Simon loves dreams and he wants you to live yours. This book will stop you from giving up on your goals and start building the life you want' Jay Shetty, #1 New York Times and Sunday Times bestselling author and host of the On Purpose podcast 'Simon is making a real impact. If you're serious about becoming an entrepreneur, this book is a must read' Richard Branson 'The book I recommend if you want to start or grow a business' Ali Abdaal, productivity expert and bestselling author of Feel-Good Productivity ________________________________ Find Your Passion. Love Your Work. Build a Richer Life. What's your dream? It's a simple question, but one which very few of us ever really think about. From early on, we are taught that there's only one path to getting ahead: do well at school, get a certain kind of job, and avoid failure at all costs. We're so busy trying to follow these rules that we never stop and ask ourselves: What's my purpose? What do I really want? Do I have the power to make it happen? Simon Squibb is on a mission to change people's lives for the better. In his bestselling business book, What's Your Dream?, he shares the hard-won life lessons from his years in the business world plus his own personal life, from facing homelessness as a teenager to selling a multi-million pound business, and now inspiring a new generation of budding entrepreneurs. What's Your Dream? will empower readers to identify their own meaningful goals, to remove the barriers that stand in the way, and ultimately to build a richer life. Because sometimes, it just takes one person to believe in you... ________________________________ 'If you have a dream to start a business then make this book your first step!' Lewis Howes, New York Times bestselling author of The Greatness Mindset 'One of the best business books I've ever read' Mark Tilbury, entrepreneur and educator 'A must-read for any would-be entrepreneurs keen to turn their business dreams into reality' John Cauldwell, Phones 4U founder and author of Love, Pain &amp; Money: The Making of a Billionaire 'Simon Squibb is the real deal! This book is amazing...so, so good. I read over 100 books a year, and this is definitely in the top 5!' Chris Evans 'Inspiring stuff...Simon empowers you to follow your dreams without fear' Jamie Oliver

'The book I recommend if you want to start or grow a business' Ali Abdaal, productivity expert and bestselling author of Feel-Good Productivity ________________________________ Find Your Passion. Love Your Work. Build a Richer Life. What's your dream? It's a simple question, but one which very few of us ever really think about. From early on, we are taught that there's only one path to getting ahead: do well at school, get a certain kind of job, and avoid failure at all costs. We're so busy trying to follow these rules that we never stop and ask ourselves: What's my purpose? What do I really want? Do I have the power to make it happen? Simon Squibb is on a mission to change people's lives for the better. Here, he shares the hard-won life lessons from his years in the business world plus his own personal life, from facing homelessness as a teenager to selling a multi-million pound business, and now inspiring a new generation of budding entrepreneurs. Simon will empower readers to identify their own meaningful goals, to remove the barriers that stand in the way, and ultimately to build a richer life. Sometimes, it just takes one person to believe in you...

Find Your Passion. Love Your Work. Build a Richer Life

What's Your Dream?

"Explores the ethical challenges that entrepreneurship educators may face, in a lively, illustrative way that engages all those in the wider university entrepreneurship ecosystem"--

How to handle the ethical challenges raised by entrepreneurship education amid its explosive growth in colleges—from the perspective of an educator, administrator, investor, inventor, and former student entrepreneur. Entrepreneurship is now everywhere on college campuses: from classes and contests to accelerators and incubators spread across diverse departments and programs. These activities cultivate tomorrow’s Facebooks and Googles but can also put profit in conflict with pedagogy. Should faculty keep information about student start-ups confidential? Should universities, or educators personally, invest in student start-ups? Should educators adjudicate disputes between student founders? In The Ethics of Entrepreneurship Education, Kyle Jensen addresses these questions and many others. This book fills a significant hole in the literature and helps readers think through the everyday ethical problems that arise in campus entrepreneurship. Jensen draws on economics literature, normative ethics, the wisdom of antiquity, and stories from his own wide-ranging experience to guide the discussion, while mixing in a good deal of wit and levity. It is an invaluable resource for all those involved in campus entrepreneurship, from university educators and administrators to students, mentors, investors, donors, and alumni.

The Ethics of Entrepreneurship Education

The co-founder and former CEO of Spin Master, a children’s entertainment powerhouse, reveals the secret business advantages of youth—and how having no experience can be the keys to finding success in your twenties. Ronnen Harary co-founded the company that would become Spin Master when he was twenty-three, less than a year out of college, and living at home with his mother. He didn’t realize it at the time, but his youth was his biggest asset. Thirty years later, Spin Master now has twenty-eight offices around the globe, over 3,000 employees, and billions of dollars in annual revenue. Having helped create massive global toy lines, including Bakugan and PAW Patrol, Harary’s success has helped fuel innovation in the toy industry and in children’s animation around the world. Structured around eleven core principles, No Experience Necessary makes the case that Harary’s success sprang from the incredibly powerful advantages of youth, and that we squander these advantages at our peril. This book, part delightful recounting of the growth of a beloved toymaking brand and part manifesto for young entrepreneurs, breaks down the many ways that early adulthood conveys superpowers that can fuel our success—while they last. Whether discussing the enhanced ability to take on and manage risk, the supercharged opportunities to find the right business partners, or the good will that naturally rains down on the young from mentors and elders, Harary spins powerful and entertaining lessons from his journey that will help readers find their own path. In an age when ever-changing technology threatens to impact traditional entry-level jobs across the spectrum, Harary exhorts young readers to take control of their own destiny. No Experience Necessary is a rallying cry for dreamers to embrace the messy reality of building something meaningful from scratch.

The co-founder and former CEO of Spin Master, a children’s entertainment powerhouse, reveals the secret business advantages of youth—and how having no experience can be the keys to finding success in your twenties. Ronnen Harary co-founded the company that would become Spin Master when he was twenty-three, less than a year out of college, and living at home with his mother. He didn’t realize it at the time, but his youth was his biggest asset. Thirty years later, Spin Master now has twenty-eight offices around the globe, over 3,000 employees, and billions of dollars in annual revenue. Having helped create massive global toy lines, including Bakugan and PAW Patrol, Harary’s success has helped fuel innovation in the toy industry and in children’s animation around the world. Structured around eleven core principles, No Experience Necessary makes the case that Harary’s success sprang from the incredibly powerful advantages of youth, and that we squander these advantages at our peril. This book, part delightful recounting of the growth of a beloved toymaking brand and part manifesto for young entrepreneurs, breaks down the many ways that early adulthood conveys superpowers that can fuel our success—while they last. Whether discussing the enhanced ability to take on and manage risk, the supercharged opportunities to find the right business partners, or the good will that naturally rains down on the young from mentors and elders, Harary spins powerful and entertaining lessons from his journey that will help readers find their own path. In an age when ever-changing technology threatens to impact traditional entry-level jobs across the spectrum, Harary exhorts young readers to take control of their own destiny. No Experience Necessary is a rallying cry for dreamers to embrace the messy reality of building something meaningful from scratch.

Why Betting on Yourself in Your Twenties Is the Best Decision You'll Ever Make

No Experience Necessary

Discover the inspiring, must-read business book and #1 Sunday Times bestseller to help you achieve fulfilment and find purpose, from entrepreneur and investor Simon Squibb. 'Simon loves dreams and he wants you to live yours. This book will stop you from giving up on your goals and start building the life you want' Jay Shetty, #1 New York Times and Sunday Times bestselling author and host of the On Purpose podcast 'Simon is making a real impact. If you're serious about becoming an entrepreneur, this book is a must read' Richard Branson 'The book I recommend if you want to start or grow a business' Ali Abdaal, productivity expert and bestselling author of Feel-Good Productivity ________________________________ Find Your Passion. Love Your Work. Build a Richer Life. What's your dream? It's a simple question, but one which very few of us ever really think about. From early on, we are taught that there's only one path to getting ahead: do well at school, get a certain kind of job, and avoid failure at all costs. We're so busy trying to follow these rules that we never stop and ask ourselves: What's my purpose? What do I really want? Do I have the power to make it happen? Simon Squibb is on a mission to change people's lives for the better. In his bestselling business book, What's Your Dream?, he shares the hard-won life lessons from his years in the business world plus his own personal life, from facing homelessness as a teenager to selling a multi-million pound business, and now inspiring a new generation of budding entrepreneurs. What's Your Dream? will empower readers to identify their own meaningful goals, to remove the barriers that stand in the way, and ultimately to build a richer life. Because sometimes, it just takes one person to believe in you... ________________________________ 'If you have a dream to start a business then make this book your first step!' Lewis Howes, New York Times bestselling author of The Greatness Mindset 'One of the best business books I've ever read' Mark Tilbury, entrepreneur and educator 'A must-read for any would-be entrepreneurs keen to turn their business dreams into reality' John Cauldwell, Phones 4U founder and author of Love, Pain &amp; Money: The Making of a Billionaire 'Simon Squibb is the real deal! This book is amazing...so, so good. I read over 100 books a year, and this is definitely in the top 5!' Chris Evans 'Inspiring stuff...Simon empowers you to follow your dreams without fear' Jamie Oliver

"Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class. Do you have an idea for a business, but no clue where to start? Is there a product or service you're sure you could sell, if only you knew how to file the paperwork or fund the company or build the marketing plan? Do you have an inkling that you'll want to start a business one day, and you can't stop wondering if you have what it takes? Then you have come to the right place. In this empowering guide, Natasha gives an honest account of the blood, sweat and tears that goes into creating a successful business, from registering your company and opening a bank account, all the way to building your team and scaling for growth. Removing the glamour of #hustleculture and the illusion of how easy it might look on social media, Natasha will detail how she bartered jobs and co-founded Monday Swimwear in her living room with her best friend and grew that business (and others) to a multimillion-dollar empire. And she will explain how, no matter what your idea, if you are Excessively Obsessed with it, you can do the same. Excessively Obsessed is for anyone who has ever wondered: should I start my own business? (Spoiler alert: There's no right answer!) And whether you decide to get started tomorrow or give it more time, you'll close this book with a reignited sense of passion and purpose in your career. Through her own story, Natasha will inspire readers to tap into their own unique potential, because when you find your calling, it's worth becoming obsessed"--Publisher's description.

Modern, practical business and brand lessons from Natasha Oakley, Super Influencer and co-founder of Monday Swimwear and The Pilates Class.

Find your passion, build your business, learn your limits, love your life

Excessively Obsessed

Forward Thinking for Future Entrepreneurs

A practical, evidence-based guide to entrepreneurship communication that takes readers from generating an idea to pitching it for the first time. How do successful entrepreneurs communicate? Plenty of entrepreneurship books address interviewing customers or crafting a pitch, but none provide a complete picture of the process from venture idea to venture offering. Filling this gap, The Persuasive Entrepreneur shows readers how to effectively communicate and cocreate with potential customers, markets, and other stakeholders at each step of their early startup journey. Clay Spinuzzi draws on social and rhetorical theory as well as extensive empirical research to distill what makes an entrepreneur persuasive, centering market dialogue as the key to solving problems. Rooted in the Lean Startup approach and packed with real-life case studies and tools, this practical textbook teaches entrepreneurs not just what to do, but why and how to do it.&nbsp; <ul><li> Presents entrepreneurship as an ongoing exchange between entrepreneurs and stakeholders </li><li> Details how to understand market dialogue, conduct it well, and cocreate with customers </li><li> Illustrates step-by-step process with diagrams, tables, and real-world examples </li><li> Covers pitching, conducting interviews, identifying problems, establishing feedback loops, and refining value propositions</li></ul>

A practical, evidence-based guide to entrepreneurship communication that takes readers from generating an idea to pitching it for the first time. How do successful entrepreneurs communicate? Plenty of entrepreneurship books address interviewing customers or crafting a pitch, but none provide a complete picture of the process from venture idea to venture offering. Filling this gap, The Persuasive Entrepreneur shows readers how to effectively communicate and cocreate with potential customers, markets, and other stakeholders at each step of their early startup journey. Clay Spinuzzi draws on social and rhetorical theory as well as extensive empirical research to distill what makes an entrepreneur persuasive, centering market dialogue as the key to solving problems. Rooted in the Lean Startup approach and packed with real-life case studies and tools, this practical textbook teaches entrepreneurs not just what to do, but why and how to do it.&nbsp; <ul><li> Presents entrepreneurship as an ongoing exchange between entrepreneurs and stakeholders </li><li> Details how to understand market dialogue, conduct it well, and cocreate with customers </li><li> Illustrates step-by-step process with diagrams, tables, and real-world examples </li><li> Covers pitching, conducting interviews, identifying problems, establishing feedback loops, and refining value propositions</li></ul>

How to Develop and Pitch Your Early-Stage Technology Startup

The Persuasive Entrepreneur

The Startup Handbook

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