<div class="raw-html-embed"><a href="https://libratech.ai/ch/?utm_source=partner&amp;utm_medium=website&amp;utm_campaign=wkch_libra_prsp_staempfli_07_2026
">Stämpfli Fachinhalte - jetzt im rechtssicheren Libra All-In-One AI Workspace verfügbar - Jetzt kostenlos testen!</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Brown M: Million Dollar Principles - No
Bullsh*t Principles for Building and Exi

Million Dollar Principles - No Bullsh*t Principles for Building and Exiting Real Seven-Figure Businesses

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Build and grow a successful fashion brand in a fast-changing global industry. Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for postgraduate students studying Fashion Business, Fashion Marketing and Entrepreneurship. This fully-updated second edition explores the foundations of managing fashion brands, including fashion logistics and supply chain management, branding and product development, alongside the entrepreneurial strategies needed to build competitive advantage. Drawing on Alison Lowe's extensive industry and academic expertise, it also examines how brands can respond to rapid industry change, with in-depth coverage of sustainability, regenerative fashion and ethical practice. Students are introduced to emerging technologies such as artificial intelligence and digital innovation, as well as the financial metrics and performance indicators used to drive growth and profitability in fashion businesses. This textbook includes: - An applied approach enabling students to connect theory with practice - Practical frameworks for fashion brand development and growth - Real-world examples from innovative global brands including Ecoalf, MWHQ, KORLEIKE and Hollerose - Learning objectives, key terms and review questions to support structured study - Activities to develop critical and applied skills in fashion branding and entrepreneurship &gt;Whether studying Brand Management, Product Development and Fashion Enterprise, this textbook provides a practical guide to developing, launching and scaling a fashion brand in today's multi-trillion-dollar industry, equipping students with the knowledge and practical skills to succeed in the fashion industry.

Plan, Scale and Market a Successful Fashion Business

Fashion Brand Management

Studies on Entrepreneurship, Structural Change and Industrial Dynamics

Small firms drive circular economy transitions, yet the literature treats them as a single category — SMEs — addressed by the same instruments and policies. This book argues against that homogenisation. Drawing on empirical and conceptual contributions, the chapters demonstrate that entrepreneurial agency and ecosystem structure continuously reshape one another. Owner–manager centrality functions simultaneously as capability and liability. Ecosystem embeddedness provides resource access while generating structural vulnerability. Unidirectional causal models cannot capture these dynamics. The volume advances a theoretically grounded account of co-constitution — the bidirectional feedback through which small firms navigate circular transitions. It offers an analytical framework, policy implications for meso-level intervention, and a research agenda centred on three core tensions: capability versus liability, access versus vulnerability, and unidirectional causality versus bidirectional co-constitution.&nbsp;

Small firms drive circular economy transitions, yet the literature treats them as a single category — SMEs — addressed by the same instruments and policies. This book argues against that homogenisation. Drawing on empirical and conceptual contributions, the chapters demonstrate that entrepreneurial agency and ecosystem structure continuously reshape one another. Owner–manager centrality functions simultaneously as capability and liability. Ecosystem embeddedness provides resource access while generating structural vulnerability. Unidirectional causal models cannot capture these dynamics. The volume advances a theoretically grounded account of co-constitution — the bidirectional feedback through which small firms navigate circular transitions. It offers an analytical framework, policy implications for meso-level intervention, and a research agenda centred on three core tensions: capability versus liability, access versus vulnerability, and unidirectional causality versus bidirectional co-constitution.

Small-Business Agency and Ecosystem Dynamics

Reframing Circular Transitions

24 Principles to Help You Get Out of Your Own Way

Just F*cking Do It

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The Foolproof Plan to Turn Your Idea into Income and Change Your Life

Girl, Start That Business!

The definitive resource for any business person who wants to improve their leadership skills.

How to Get Yourself, Your Team and Your Organisation Further Than You Ever Thought Possible

The Book of Leadership (Revised Edition)

Routledge Studies in Entrepreneurship and Small Business

The only book to focus on British entrepreneurship and small businesses under Labour from an academically rigorous and analytical perspective, this book covers:<ul> <li>the nature of the Labour Government's policies for small firms: how far has Labour maintained the Conservative emphasis and how far has it provided a distinctive interpretation of its own? In what way does Labour's approach connect to its general economic and industrial policy?</li> <li>the way in which Labour has formed and implemented its small firms policy: to what extent has Labour maintained previous practices and what changes have been introduced into policy-making, stressing alternative themes?</li> <li>the impact on the small business constituency of Labour policy and practice since 1997: how distinctive does Labour's strategy and procedure appear to small business? </li> </ul>This book is a must read for all economics, and business and management students interested in, or studying entrepreneurship.

New Labour and Entrepreneurship

Small Business in Britain

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves. You already know how to go fast. What nobody taught you is when not to. In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows you how to recognize Slowments: the moments when slowing down is not weakness, hesitation, or delay. It's the smarter move. Because when everyone has access to the same shortcuts, the real edge is knowing when not to take them. With research, brain science, vivid storytelling, and Handley’s signature wit, ASAP: As SLOW As Possible reveals the hidden speed traps that weaken our judgment, creativity, and original thinking—especially in an age when AI makes the fastest path feel like the smartest one—and gives you a practical way to know when speed is serving you and when it’s taking you farther from what matters. You'll discover: <ul><li>The Hasty Progress Illusion—why motion can feel like mastery, even when nothing lasting is taking hold</li><li>The ASAP Matrix—how to know exactly when to autopilot, when to pause, and when a moment deserves more of you</li><li>The six Slowments in life and in work—the pivotal moments when slowing down changes what happens next</li><li>How to protect your judgment in a world eager to outsource it</li><li>When choosing analog leads to sharper ideas, wiser decisions, more creative approaches, stronger relationships, and meaningful work</li><li>How to stop confusing speed with progress—and start choosing the pace the moment actually requires</li></ul> ASAP: As SLOW As Possible reveals slowness as a generative force and for the first time gives you a way to harness life’s most important slow moments. Not by doing less, opting out, or becoming the kind of person who ferments things in a shed. But by knowing when speed helps—and when it hollows out the very thing you hoped it would serve. It’s time to choose the long road when the shortcut costs too much.

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves. You already know how to go fast. What nobody taught you is when not to. In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows you how to recognize Slowments: the moments when slowing down is not weakness, hesitation, or delay. It's the smarter move. Because when everyone has access to the same shortcuts, the real edge is knowing when not to take them. With research, brain science, vivid storytelling, and Handley’s signature wit, ASAP: As SLOW As Possible reveals the hidden speed traps that weaken our judgment, creativity, and original thinking—especially in an age when AI makes the fastest path feel like the smartest one—and gives you a practical way to know when speed is serving you and when it’s taking you farther from what matters. You'll discover: <ul><li>The Hasty Progress Illusion—why motion can feel like mastery, even when nothing lasting is taking hold</li><li>The ASAP Matrix—how to know exactly when to autopilot, when to pause, and when a moment deserves more of you</li><li>The six Slowments in life and in work—the pivotal moments when slowing down changes what happens next</li><li>How to protect your judgment in a world eager to outsource it</li><li>When choosing analog leads to sharper ideas, wiser decisions, more creative approaches, stronger relationships, and meaningful work</li><li>How to stop confusing speed with progress—and start choosing the pace the moment actually requires</li></ul> ASAP: As SLOW As Possible reveals slowness as a generative force and for the first time gives you a way to harness life’s most important slow moments. Not by doing less, opting out, or becoming the kind of person who ferments things in a shed. But by knowing when speed helps—and when it hollows out the very thing you hoped it would serve. It’s time to choose the long road when the shortcut costs too much.

When to Take the Long Road in a Shortcut World

ASAP: As Slow as Possible

Roads Not Taken

Creating Sustainable Value In Social Enterprises: Stories Of Social Innovation

The Sunday Times and #1 New York Times Bestseller 'The Technological Republic is far too important to ignore' Times Literary Supplement Silicon Valley's brightest minds once collaborated with governments to advance technologies, securing the West's dominance on the global stage. But that relationship has corroded - with perilous repercussions for us all. Lifting the veil on tech giant Palantir and its broader political project, visionary co-founder and CEO Alexander C. Karp and his long-time deputy Nicholas W. Zamiska offer a searing critique of our collective culture of complacency. To regain geopolitical power and preserve our freedoms, we must tackle the world's most pressing challenges - including the artificial intelligence arms race - together and head-on. Now is the time for the West to wake up. 'Bold and ambitious ... Essential reading' Eric Schmidt 'Fascinating' Financial Times 'A stirring manifesto' Niall Ferguson 'Provocative and insightful' Jamie Dimon

Hard Power, Soft Belief, and the Future of the West

The Technological Republic

Million Dollar Principles - No Bullsh*t Principles for Building and Exiting Real Seven-Figure Businesses

Weitere Titel zum Thema