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Layman J: Forward Thinking for Future
Entrepreneurs

Forward Thinking for Future Entrepreneurs

Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start? Is there a product or service you're sure you could sell, if only you knew how to file the paperwork or fund the company or build the marketing plan? Do you have an inkling that you'll want to start a business one day - and you can't stop wondering if you have what it takes? Then you have come to the right place. In this empowering guide, Natasha gives an honest account of the blood, sweat and tears that goes into creating a successful business, from registering your company and opening a bank account, all the way to building your team and scaling for growth. Removing the glamour of #hustleculture and the illusion of how easy it might look on social media, Natasha will detail how she bartered jobs and co-founded Monday Swimwear in her living room with her best friend and grew that business (and others) to a multi-million dollar empire. And she will explain how, no matter what your idea, if you are Excessively Obsessed with it, you can do the same. In her book, she will show readers how to: - Harness your idea to create a viable business that has longevity - Know when to leave your job, how to fund your start-up and whether you need a business partner - Generate and grow a huge following - Build contacts when no one knows who you are - Rise above pressures of social media to use it powerfully and with purpose - Create work/life balance to avoid burnout and take care of yourself Excessively Obsessed&nbsp;is for anyone who has ever wondered: should I start my own business? (Spoiler alert: There's no right answer!) And whether you decide to get started tomorrow or give it more time, you'll close this book with a reignited sense of passion and purpose in your career. Through her own story, Natasha will inspire readers to tap into their own unique potential, because when you find your calling, it's worth becoming obsessed.

Modern, practical business and brand lessons from Natasha Oakley, Super Influencer and co-founder of Monday Swimwear and The Pilates Class.

Find your passion, build your business, learn your limits, love your life

Excessively Obsessed

The Simon Squibb Dream Series

Discover the inspiring, must-read business book and #1 Sunday Times bestseller to help you achieve fulfilment and find purpose, from entrepreneur and investor Simon Squibb. 'Simon loves dreams and he wants you to live yours. This book will stop you from giving up on your goals and start building the life you want' Jay Shetty, #1 New York Times and Sunday Times bestselling author and host of the On Purpose podcast 'Simon is making a real impact. If you're serious about becoming an entrepreneur, this book is a must read' Richard Branson 'The book I recommend if you want to start or grow a business' Ali Abdaal, productivity expert and bestselling author of Feel-Good Productivity ________________________________ Find Your Passion. Love Your Work. Build a Richer Life. What's your dream? It's a simple question, but one which very few of us ever really think about. From early on, we are taught that there's only one path to getting ahead: do well at school, get a certain kind of job, and avoid failure at all costs. We're so busy trying to follow these rules that we never stop and ask ourselves: What's my purpose? What do I really want? Do I have the power to make it happen? Simon Squibb is on a mission to change people's lives for the better. In his bestselling business book, What's Your Dream?, he shares the hard-won life lessons from his years in the business world plus his own personal life, from facing homelessness as a teenager to selling a multi-million pound business, and now inspiring a new generation of budding entrepreneurs. What's Your Dream? will empower readers to identify their own meaningful goals, to remove the barriers that stand in the way, and ultimately to build a richer life. Because sometimes, it just takes one person to believe in you... ________________________________ 'If you have a dream to start a business then make this book your first step!' Lewis Howes, New York Times bestselling author of The Greatness Mindset 'One of the best business books I've ever read' Mark Tilbury, entrepreneur and educator 'A must-read for any would-be entrepreneurs keen to turn their business dreams into reality' John Cauldwell, Phones 4U founder and author of Love, Pain &amp; Money: The Making of a Billionaire 'Simon Squibb is the real deal! This book is amazing...so, so good. I read over 100 books a year, and this is definitely in the top 5!' Chris Evans 'Inspiring stuff...Simon empowers you to follow your dreams without fear' Jamie Oliver

Find Your Passion. Love Your Work. Build a Richer Life

What's Your Dream?

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

A Field Manual for the Regenerative Economy

The Impact Entrepreneur Breakthrough

DK Big Ideas

How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper? Part of DK's indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes. This fascinating new edition features: <ul><li>More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management - from benchmarking and "Big Data" to Kaizen and cash flow</li><li>Simple explanations, bold infographics and step-by-step diagrams that untangle knotty concepts, and witty illustrations</li><li>Key quotes from major figures from business history - from Andrew Carnegie to Warren Buffet</li><li>Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the "gig" economy, black swans, and AI</li></ul> The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject. The Big Ideas series With more than 13 million copies sold across 130 countries and in 39 languages, DK's award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book and The Maths Book.

Big Ideas Simply Explained

The Business Book

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The Foolproof Plan to Turn Your Idea into Income and Change Your Life

Girl, Start That Business!

When most people think of a business book, two things come to mind:

1. "Cool, I'm going to learn something useful."
2. "Ugh... this is going to be boring as hell."

If you're like me, it's usually the second one.
I've spent my career in industries that were mostly male-dominated,
and I've met two types of people:
¿ The ones who treat business books like the Bible.
¿ The ones who'd rather scroll TikTok, watching skateboard
fails and golden retrievers doing laps in pools.

And honestly? I get it. Reading can feel like homework.
That's why this book exists.

This isn't your boring, jargon-filled, "must-take-notes" kind of business
book. This is for people who hate business books. People who think,
"If I wanted a lecture, I'd sit through a meeting that should've been an
email."

This book is a bathroom-read, short-attention-span-friendly, laugh-
out-loud guide to starting, running, and growing your business as an
owner, manager, or employee. It covers marketing, sales, money hacks,
reviews, and advice, all without putting you to sleep.
So, if you want a business book you might actually finish (and maybe
even learn something from), welcome. You've finally found it.

Business 101 While You're Doing Your 1's and 2's

"How do I start a successful business?" is the question entrepreneurs ask themselves-and Getting to Go! provides the tools and confidence you need to turn your passion into profit.An all-inclusive and essential guide to launching your business, executive and educator David Peters provides the framework for side hustles all the way to full-time ventures. Chock-full of practical advice, real-world examples, and clear steps to your success, immerse yourself and demystify the entrepreneurial journey.Step by step, this guide shows you how to<ul><li>Choose the right business entity</li><li>Hire a capable, reliable team</li><li>Create an effective marketing plan</li><li>Build a strong online presence</li><li>Develop the mindset needed for long-term success</li></ul>From legal basics to growth strategies, each chapter equips you with the tools and confidence necessary to turn your passion into a profitable business.

Lessons from an Entrepreneur and CPA About Starting a Business from Scratch

Getting to Go!

Adam Godwod

Finding Opportunity, Value, and Income Where You Already Are

The Wealth Around You

How to harness customer demand to fuel your business growth Rob Snyder followed all the traditional advice for launching a startup. He did his research, ran experiments, raised millions in venture capital, but his company struggled to get off the ground. It wasn't until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he's a successful serial entrepreneur whose advice has helped hundreds of business owners get unstuck and start scaling. In The Power of Pull, Snyder strips business down to one counterintuitive principle: Customer demand is all that matters. When business owners find real demand, they stop pushing their product onto an indifferent market, and instead customers pull the product out of their hands. Demand first, everything else laterAnd demand isn't 'people who want our product'. Its' what customers urgently want to accomplish in their own lives - right now. A promotion? Better health? Fulfilling relationships? When your solution fits that priority better than the alternatives, customers buy naturally. If it doesn't, no amount of persuasion or advertising will create traction.Including the practical PULL framework, showing how to identify genuine demand, and examples from companies like Basecamp, HubSpot and Tesla, this book gives founders a clear path to faster growth - without the guesswork.

What You Need to Know About Customer Demand (and Why Most Businesses Get It Wrong)

The Power of Pull

The acclaimed author of Minimalista offers an entrepreneurial roadmap for building—and sustaining—a deeply satisfying, purpose-driven small business that leverages your unique talents while creating more freedom, ease, and focus. “Shira Gill’s proven, simple framework gives us the permission and guidance we need to build a business and life on our own terms. This is the book I wish existed years ago.”—Liz Moody, host of The Liz Moody Podcast With a desire for financial freedom, creative fulfillment, and meaningful purpose, home organizing expert, speaker, and business strategist Shira Gill built a thriving, globally recognized business from the ground up—and now she shares the practical wisdom behind it. Work/Life is her strategic yet accessible guide to creating a small business that supports the life you want, on your own terms. You’ll learn how to focus your energy, simplify decision-making, and build systems that support both creativity and consistency. Rather than defaulting to hustle culture and risking burnout, Work/Life offers a more grounded approach: one that honors real life, shifting seasons, and limited time and energy. It’s about building something meaningful without losing yourself in the process. With a clean, elevated design and inspirational guidance, Work/Life blends the beauty of a lifestyle book with the substance and practicality of a business manual. Inside you’ll find checklists, prompts, action steps, and real-world examples designed to make the work feel both doable and aligned. Whether you’re just starting out, evolving an existing venture, or reimagining what success looks like, Work/Life gives you the tools to build a business—and a life—you’re proud of.

The acclaimed author of Minimalista offers an entrepreneurial roadmap for building—and sustaining—a deeply satisfying, purpose-driven small business that leverages your unique talents while creating more freedom, ease, and focus. With a desire for financial freedom, creative fulfillment, and meaningful purpose, home organizing expert, speaker, and business strategist Shira Gill built a thriving, globally recognized business from the ground up—and now she shares the practical wisdom behind it. Work/Life is her strategic yet accessible guide to creating a small business that supports the life you want, on your own terms. You’ll learn how to focus your energy, simplify decision-making, and build systems that support both creativity and consistency. Rather than defaulting to hustle culture and risking burnout, Work/Life offers a more grounded approach: one that honors real life, shifting seasons, and limited time and energy. It’s about building something meaningful without losing yourself in the process. With a clean, elevated design and inspirational guidance, Work/Life blends the beauty of a lifestyle book with the substance and practicality of a business manual. Inside you’ll find checklists, prompts, action steps, and real-world examples designed to make the work feel both doable and aligned. Whether you’re just starting out, evolving an existing venture, or reimagining what success looks like, Work/Life gives you the tools to build a business—and a life—you’re proud of.

Design a Business for the Life You Want

Work / Life

Uri Levine, founder of "unicorns" Waze and Moovit, brings you the ultimate guide to starting and running a business – with a bonus chapter on surviving and thriving in a crisis in this paperback edition. Unicorns – companies that reach a valuation of more than $1 billion – are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze – the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion – Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: <ul><li>Validating your idea</li><li>Raising funding</li><li>Leadership</li><li>Hiring and firing</li><li>Understanding your users</li><li>Making up-scale decisions</li><li>Going global</li><li>Deciding when to sell</li></ul> With an all-new chapter on not only surviving but thriving in times of major external crisis, Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

Uri Levine, founder of "unicorns" Waze and Moovit, brings you the ultimate guide to starting and running a business – with a bonus chapter on surviving and thriving in a crisis in this paperback edition.

A handbook for entrepreneurs

Fall in Love with the Problem, Not the Solution

The official companion workbook to the entrepreneur cult classic: Lemonade Maker. 
Follow along as you read the original book and actively work through all 101 Lemonology Strategies. Each page in this guide presents you with tough questions, practical exercises, and genius insights that challenge you to look deeper into yourself, your business, and your leadership. 
INSIDE THIS WORKBOOK, YOU WILL...Navigate all 101 Lemonology Strategies with guided prompts and action plans tailored to your unique entrepreneurial journey. 
Unpack all 9 Crazy Character Case Studies as self-awareness tests - so you can spot toxic patterns in others and avoid falling into them yourself. 
Better yourself as a CEO by reinventing the way you think, identifying hidden strengths, and exposing gaps in your leadership. 
Break the status quo in your industry with thought-provoking investigations that reveal exactly where to look for breakthrough ideas. 
Challenge your own existing systems and analyze where they must improve to maintain your company's competitive edge. 
Prepare and plan for chaos and crisis before it strikes - so you're never blindsided. 
Answer tough questions you've never thought to ask yourself, unlocking clarity and confidence for your next big move.

The Entrepreneur Breakthrough Blueprint

Lemonade Maker Workbook & Strategy Guide

Forward Thinking for Future Entrepreneurs

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