<div class="raw-html-embed"><a href="https://libratech.ai/ch/?utm_source=partner&amp;utm_medium=website&amp;utm_campaign=wkch_libra_prsp_staempfli_07_2026
">Stämpfli Fachinhalte - jetzt im rechtssicheren Libra All-In-One AI Workspace verfügbar - Jetzt kostenlos testen!</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Layman J: Forward Thinking for Future
Entrepreneurs

Forward Thinking for Future Entrepreneurs

"How do I start a successful business?" is the question entrepreneurs ask themselves-and Getting to Go! provides the tools and confidence you need to turn your passion into profit.An all-inclusive and essential guide to launching your business, executive and educator David Peters provides the framework for side hustles all the way to full-time ventures. Chock-full of practical advice, real-world examples, and clear steps to your success, immerse yourself and demystify the entrepreneurial journey.Step by step, this guide shows you how to<ul><li>Choose the right business entity</li><li>Hire a capable, reliable team</li><li>Create an effective marketing plan</li><li>Build a strong online presence</li><li>Develop the mindset needed for long-term success</li></ul>From legal basics to growth strategies, each chapter equips you with the tools and confidence necessary to turn your passion into a profitable business.

Lessons from an Entrepreneur and CPA About Starting a Business from Scratch

Getting to Go!

***Winner of the Global Book Awards 2025 and the Paris Book Festival 2025*** "This is a handbook of incalculable brilliance. You'll instinctively know the lessons that resonate with you." Nile Rodgers "I wish I had this book years ago when I started my business." Thomas Heatherwick "The book itself is a design marvel-featuring a visual buffet." Air Mail Discover the secrets to building a thriving creative business and unleashing your full creative potential with The Creative Entrepreneur. Learn from ten of the world's most inspiring entrepreneurs, including Grammy winner Nile Rodgers and Emmy-winning producer Andy Harries (The Crown), as they share their stories, actionable advice, and recommendations to help you succeed in business and fuel your life potential. Unlock your creativity and transform your career with a new, mission-driven perspective from these industry icons in design, fashion, art, film, music, and more. Featuring transformative wisdom from creative leaders: <ul><li>BUILD A CREATIVE BUSINESS: An insider's guide to building a business with advice on branding, intellectual property, networking, and more.</li><li>CASE STUDIES FROM INDUSTRY ICONS: Exclusive insights from leaders across creative fields, including Nile Rodgers, The River Café's Ruthie Rogers and Soho House founder Nick Jones.</li><li>FOR AMBITIOUS PROFESSIONALS: Perfect for those looking to start a business, build a brand, secure investment, harness creativity to succeed at a company or turn a hobby into a side hustle.</li><li>RAPIDLY GROWING ECONOMIC SECTOR: The creative sector is one of the fastest growing contributors to the global economy.</li></ul> Included in the book: - Unheard stories and exclusive interviews with inspiring creative entrepreneurs. - Key takeaways to reinforce and easily review important points. - Lessons learned from the journey of creative leaders. - Essential business topics, such as building a brand and marketing. Buy now and take the first step towards unlocking your creative potential and building a successful creative business or career. Features interviews with: Nile Rodgers, Co-Founder, The Chic Organization Roksanda Ilincic, Founder, fashion label Roksanda Yinka Ilori, Founder, Yinka Ilori Studio Andy Harries, Founder, Left Bank Pictures (The Crown) Priya Ahluwalia, Founder, fashion label Ahluwalia Thomas Heatherwick, Founder, Heatherwick Studio Matthew Slotover, Co-Founder, Frieze Ruthie Rogers, Founder, The River Cafe Strauss Zelnick, CEO Take-Two Interactive (Grand Theft Auto) Nick Jones, Founder, Soho House

“This is a handbook of incalculable brilliance. You’ll instinctively know the lessons that resonate with you.” Nile Rodgers “I wish I had this book years ago when I started my business.” Thomas Heatherwick An essential guide on how to build and run a creative business from ten of the world's most inspiring entrepreneurs, including multi-Grammy winner Nile Rodgers, culinary legend Ruthie Rodgers, and Emmy-winning producer of The Crown, Andy Harries. Their stories, actionable advice, and recommendations will help your business thrive and fuel your life potential. The Creative Entrepreneur is a call to adventure, inviting you to think from the perspective of a mission-driven creative professional. This thinking can help you form a new business, or transform an existing one, and provide a ready frame for life and your career helping you take your creativity to unprecedented heights. Featuring interviews with ten visionaries from across the fields of fashion, art, film, design, music, gaming, and more, all of whom wed business acumen to a way of seeing the world, and including recommendations to fuel your creativity, support your business vision, and liberate you from old-school thinking.

A Guide to Building a Successful Creative Business from Industry Titans

The Creative Entrepreneur

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The Foolproof Plan to Turn Your Idea into Income and Change Your Life

Girl, Start That Business!

Uri Levine, founder of "unicorns" Waze and Moovit, brings you the ultimate guide to starting and running a business – with a bonus chapter on surviving and thriving in a crisis in this paperback edition. Unicorns – companies that reach a valuation of more than $1 billion – are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze – the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion – Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: <ul><li>Validating your idea</li><li>Raising funding</li><li>Leadership</li><li>Hiring and firing</li><li>Understanding your users</li><li>Making up-scale decisions</li><li>Going global</li><li>Deciding when to sell</li></ul> With an all-new chapter on not only surviving but thriving in times of major external crisis, Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

Uri Levine, founder of "unicorns" Waze and Moovit, brings you the ultimate guide to starting and running a business – with a bonus chapter on surviving and thriving in a crisis in this paperback edition. Unicorns – companies that reach a valuation of more than $1 billion – are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze – the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion – Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: <ul><li>Validating your idea</li><li>Raising funding</li><li>Leadership</li><li>Hiring and firing</li><li>Understanding your users</li><li>Making up-scale decisions</li><li>Going global</li><li>Deciding when to sell</li></ul> With an all-new chapter on not only surviving but thriving in times of major external crisis, Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

A handbook for entrepreneurs

Fall in Love with the Problem, Not the Solution

***Winner of the Global Book Awards 2025 and the Paris Book Festival 2025*** "This is a handbook of incalculable brilliance. You'll instinctively know the lessons that resonate with you." Nile Rodgers "I wish I had this book years ago when I started my business." Thomas Heatherwick "The book itself is a design marvel-featuring a visual buffet." Air Mail Discover the secrets to building a thriving creative business and unleashing your full creative potential with The Creative Entrepreneur. Learn from ten of the world's most inspiring entrepreneurs, including Grammy winner Nile Rodgers and Emmy-winning producer Andy Harries (The Crown), as they share their stories, actionable advice, and recommendations to help you succeed in business and fuel your life potential. Unlock your creativity and transform your career with a new, mission-driven perspective from these industry icons in design, fashion, art, film, music, and more. Featuring transformative wisdom from creative leaders: <ul><li>BUILD A CREATIVE BUSINESS: An insider's guide to building a business with advice on branding, intellectual property, networking, and more.</li><li>CASE STUDIES FROM INDUSTRY ICONS: Exclusive insights from leaders across creative fields, including Nile Rodgers, The River Café's Ruthie Rogers, and Soho House founder Nick Jones.</li><li>FOR AMBITIOUS PROFESSIONALS: Perfect for those looking to start a business, build a brand, secure investment, harness creativity to succeed at a company, or turn a hobby into a side hustle.</li><li>RAPIDLY GROWING ECONOMIC SECTOR: The creative sector is one of the fastest growing contributors to the global economy.</li></ul> Included in the book: - Unheard stories and exclusive interviews with inspiring creative entrepreneurs. - Key takeaways to reinforce and easily review important points. - Lessons learned from the journey of creative leaders. - Essential business topics, such as building a brand and marketing. Buy now and take the first step towards unlocking your creative potential and building a successful creative business or career. Features interviews with: Nile Rodgers, Co-Founder, The Chic Organization Roksanda Ilincic, Founder, fashion label Roksanda Yinka Ilori, Founder, Yinka Ilori Studio Andy Harries, Founder, Left Bank Pictures (The Crown) Priya Ahluwalia, Founder, fashion label Ahluwalia Thomas Heatherwick, Founder, Heatherwick Studio Matthew Slotover, Co-Founder, Frieze Ruthie Rogers, Founder, The River Cafe Strauss Zelnick, CEO Take-Two Interactive (Grand Theft Auto) Nick Jones, Founder, Soho House

***Winner of the Global Book Awards 2025 and the Paris Book Festival 2025*** “This is a handbook of incalculable brilliance. You’ll instinctively know the lessons that resonate with you.” Nile Rodgers “I wish I had this book years ago when I started my business.” Thomas Heatherwick "The book itself is a design marvel—featuring a visual buffet.“ Air Mail Discover the secrets to building a thriving creative business and unleashing your full creative potential with The Creative Entrepreneur. Learn from ten of the world’s most inspiring entrepreneurs, including Grammy winner Nile Rodgers and Emmy-winning producer Andy Harries (The Crown), as they share their stories, actionable advice, and recommendations to help you succeed in business and fuel your life potential. Unlock your creativity and transform your career with a new, mission-driven perspective from these industry icons in design, fashion, art, film, music, and more. Featuring transformative wisdom from creative leaders: <ul><li>BUILD A CREATIVE BUSINESS: An insider's guide to building a business with advice on branding, intellectual property, networking, and more.</li><li>CASE STUDIES FROM INDUSTRY ICONS: Exclusive insights from leaders across creative fields, including Nile Rodgers, The River Café’s Ruthie Rogers, and Soho House founder Nick Jones.</li><li>FOR AMBITIOUS PROFESSIONALS: Perfect for those looking to start a business, build a brand, secure investment, harness creativity to succeed at a company, or turn a hobby into a side hustle.</li><li>RAPIDLY GROWING ECONOMIC SECTOR: The creative sector is one of the fastest growing contributors to the global economy.</li></ul> Included in the book: - Unheard stories and exclusive interviews with inspiring creative entrepreneurs. - Key takeaways to reinforce and easily review important points. - Lessons learned from the journey of creative leaders. - Essential business topics, such as building a brand and marketing. Buy now and take the first step towards unlocking your creative potential and building a successful creative business or career. Features interviews with: Nile Rodgers, Co-Founder, The Chic Organization Roksanda Ilincic, Founder, fashion label Roksanda Yinka Ilori, Founder, Yinka Ilori Studio Andy Harries, Founder, Left Bank Pictures (The Crown) Priya Ahluwalia, Founder, fashion label Ahluwalia Thomas Heatherwick, Founder, Heatherwick Studio Matthew Slotover, Co-Founder, Frieze Ruthie Rogers, Founder, The River Cafe Strauss Zelnick, CEO Take-Two Interactive (Grand Theft Auto) Nick Jones, Founder, Soho House

A practical, evidence-based guide to entrepreneurship communication that takes readers from generating an idea to pitching it for the first time. How do successful entrepreneurs communicate? Plenty of entrepreneurship books address interviewing customers or crafting a pitch, but none provide a complete picture of the process from venture idea to venture offering. Filling this gap, The Persuasive Entrepreneur shows readers how to effectively communicate and cocreate with potential customers, markets, and other stakeholders at each step of their early startup journey. Clay Spinuzzi draws on social and rhetorical theory as well as extensive empirical research to distill what makes an entrepreneur persuasive, centering market dialogue as the key to solving problems. Rooted in the Lean Startup approach and packed with real-life case studies and tools, this practical textbook teaches entrepreneurs not just what to do, but why and how to do it.&nbsp; <ul><li> Presents entrepreneurship as an ongoing exchange between entrepreneurs and stakeholders </li><li> Details how to understand market dialogue, conduct it well, and cocreate with customers </li><li> Illustrates step-by-step process with diagrams, tables, and real-world examples </li><li> Covers pitching, conducting interviews, identifying problems, establishing feedback loops, and refining value propositions</li></ul>

A practical, evidence-based guide to entrepreneurship communication that takes readers from generating an idea to pitching it for the first time. How do successful entrepreneurs communicate? Plenty of entrepreneurship books address interviewing customers or crafting a pitch, but none provide a complete picture of the process from venture idea to venture offering. Filling this gap, The Persuasive Entrepreneur shows readers how to effectively communicate and cocreate with potential customers, markets, and other stakeholders at each step of their early startup journey. Clay Spinuzzi draws on social and rhetorical theory as well as extensive empirical research to distill what makes an entrepreneur persuasive, centering market dialogue as the key to solving problems. Rooted in the Lean Startup approach and packed with real-life case studies and tools, this practical textbook teaches entrepreneurs not just what to do, but why and how to do it.&nbsp; <ul><li> Presents entrepreneurship as an ongoing exchange between entrepreneurs and stakeholders </li><li> Details how to understand market dialogue, conduct it well, and cocreate with customers </li><li> Illustrates step-by-step process with diagrams, tables, and real-world examples </li><li> Covers pitching, conducting interviews, identifying problems, establishing feedback loops, and refining value propositions</li></ul>

How to Develop and Pitch Your Early-Stage Technology Startup

The Persuasive Entrepreneur

Create and run your one-person business with pro advice and strategic tools Solopreneur Business For Dummies offers advice and tools to create, grow, and manage your business when you're going it alone. Unlike entrepreneurs, solopreneurs typically create their businesses to serve their lives-instead of trying to scale as much as possible. To thrive in this lifestyle, you'll need to understand the basics of business operations, financial management, sales, and marketing. You'll also need to learn how to do all these things without burning yourself out. This book has you covered in all those areas. You'll also learn how to create a support network that offers guidance, emotional support, and business opportunities. Set your business up for success with this no-nonsense Dummies guide. <ul> <li>Build a successful business from the ground up-without employees</li> <li>Avoid the common mistakes that derail many new businesses</li> <li>Develop a viable business idea that aligns with your personal goals and your desired lifestyle</li> <li>Learn the best practices from the big guys, tailored for a one-person business</li> <li>Discover tech tools that can make it easier to run your business</li> <li>Learn from the stories of successful solopreneurs across industries</li> </ul> Solopreneur Business For Dummies is a practical and easy-to-understand resource that makes it easy to start your own solo venture. Get the tools and insights you need to navigate the challenging yet rewarding path.

Solopreneur Business For Dummies

A practical roadmap for climbing the four ladders that create real, scalable wealth. Most people work hard yet never build meaningful wealth — not because they lack discipline, but because no one ever taught them the map. In THE LADDERS OF WEALTH, creator-economy pioneer Nathan Barry reveals the four ladders that determine your earning potential, from your first hourly job to scalable entrepreneurial income. With clarity and humility, Barry shows readers the skill gaps that hold them back, the transitions that matter most, and the deliberate steps required to move from trading time for money to building businesses and products that scale. Grounded in the real story of how Barry built Kit from nothing into a $50M+ annual business without investors, this book offers a practical roadmap for anyone ready to earn more, grow faster, and finally gain financial freedom. Actionable, inspiring, and deeply relevant to today’s creator-led economy, THE LADDERS OF WEALTH demystifies income growth and shows readers that making money is a skill they can master—one ladder at a time. &nbsp;

Ladders of Wealth

A powerful and proven path for women to create financial freedom and discover greater purpose from popular financial strategist and educator with modern economic insights and empowering truths. Many of us stay too long in jobs we hate simply because we need the money. And yet there's a tested way you can achieving financial independence while doing work you truly care about. Combining economic expertise, spiritual insights, and prompts for understanding your skillset more truly, financial strategist Adekoya encourages you to break free from traditional income models and find the unique way God has gifted you to approach work. Learn how to: <ul><li>Discover your God-given vocational niche</li><li>Find flexible and unique income generating strategies</li><li>Identify your strategic offerings</li><li>Distinguish your target audience</li><li>And create value in ways that lead to influence, impact, and income</li></ul> Your future is bright. Experience both financial freedom, emotional and mental peace, and the joy of doing work you really love when you join the new wealthy.

Create Wealth Beyond a 9-5 with Skills You Already Have

Richer on Purpose

Discover the inspiring, must-read business book and #1 Sunday Times bestseller to help you achieve fulfilment and find purpose, from entrepreneur and investor Simon Squibb. 'Simon loves dreams and he wants you to live yours. This book will stop you from giving up on your goals and start building the life you want' Jay Shetty, #1 New York Times and Sunday Times bestselling author and host of the On Purpose podcast 'Simon is making a real impact. If you're serious about becoming an entrepreneur, this book is a must read' Richard Branson 'The book I recommend if you want to start or grow a business' Ali Abdaal, productivity expert and bestselling author of Feel-Good Productivity ________________________________ Find Your Passion. Love Your Work. Build a Richer Life. What's your dream? It's a simple question, but one which very few of us ever really think about. From early on, we are taught that there's only one path to getting ahead: do well at school, get a certain kind of job, and avoid failure at all costs. We're so busy trying to follow these rules that we never stop and ask ourselves: What's my purpose? What do I really want? Do I have the power to make it happen? Simon Squibb is on a mission to change people's lives for the better. In his bestselling business book, What's Your Dream?, he shares the hard-won life lessons from his years in the business world plus his own personal life, from facing homelessness as a teenager to selling a multi-million pound business, and now inspiring a new generation of budding entrepreneurs. What's Your Dream? will empower readers to identify their own meaningful goals, to remove the barriers that stand in the way, and ultimately to build a richer life. Because sometimes, it just takes one person to believe in you... ________________________________ 'If you have a dream to start a business then make this book your first step!' Lewis Howes, New York Times bestselling author of The Greatness Mindset 'One of the best business books I've ever read' Mark Tilbury, entrepreneur and educator 'A must-read for any would-be entrepreneurs keen to turn their business dreams into reality' John Cauldwell, Phones 4U founder and author of Love, Pain &amp; Money: The Making of a Billionaire 'Simon Squibb is the real deal! This book is amazing...so, so good. I read over 100 books a year, and this is definitely in the top 5!' Chris Evans 'Inspiring stuff...Simon empowers you to follow your dreams without fear' Jamie Oliver

Find Your Passion. Love Your Work. Build a Richer Life

What's Your Dream?

Adam Godwod

Finding Opportunity, Value, and Income Where You Already Are

The Wealth Around You

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

Bayesian Entrepreneurship

Forward Thinking for Future Entrepreneurs

Weitere Titel zum Thema