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Layman J: Forward Thinking for Future
Entrepreneurs

Forward Thinking for Future Entrepreneurs

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

A Field Manual for the Regenerative Economy

The Impact Entrepreneur Breakthrough

"Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class. Do you have an idea for a business, but no clue where to start? Is there a product or service you're sure you could sell, if only you knew how to file the paperwork or fund the company or build the marketing plan? Do you have an inkling that you'll want to start a business one day, and you can't stop wondering if you have what it takes? Then you have come to the right place. In this empowering guide, Natasha gives an honest account of the blood, sweat and tears that goes into creating a successful business, from registering your company and opening a bank account, all the way to building your team and scaling for growth. Removing the glamour of #hustleculture and the illusion of how easy it might look on social media, Natasha will detail how she bartered jobs and co-founded Monday Swimwear in her living room with her best friend and grew that business (and others) to a multimillion-dollar empire. And she will explain how, no matter what your idea, if you are Excessively Obsessed with it, you can do the same. Excessively Obsessed is for anyone who has ever wondered: should I start my own business? (Spoiler alert: There's no right answer!) And whether you decide to get started tomorrow or give it more time, you'll close this book with a reignited sense of passion and purpose in your career. Through her own story, Natasha will inspire readers to tap into their own unique potential, because when you find your calling, it's worth becoming obsessed"--Publisher's description.

Find your passion, build your business, learn your limits, love your life

Excessively Obsessed

Executive fellow at Harvard Business School, Guest Shark on Shark Tank, and famed angel investor Matt Higgins reveals the counterintuitive formula for a life of perpetual growth that has been practiced for thousands of years by military leaders and serial entrepreneurs alike?forget the Plan B and burn the boats. From Sun Tzu to Julius Caesar, the ancient Israelites to Ukrainian President Volodymyr Zelensky, there's a bold and highly effective tactic seen throughout history?when leaders want to motivate their troops for success, they destroy all opportunities for retreat, and go all-in on the mission. They burn their boats; it's win or perish, and the clarity of sheer desperation propels them to victory.Serial entrepreneur, brilliant investor, and television personality Matt Higgins makes the case that burning the boats isn't just advantageous in times of war or crisis, but a strategy we can all use to achieve our greatest dreams. Conquerors don't have a Plan B, knowing intuitively what science bears out: the mere contemplation of a Plan B weakens our resolve and diminishes our chances for breakout success.In Burn the Boats, Higgins draws from experiences in his own rags-to-riches life to show you how it's done. The lessons he's learned along the way, and witnessed in the leaders around him, are now for the first time distilled down to a template for success that's available to everyone bold enough to use it. Each chapter includes clear, actionable advice that readers can immediately start applying to their own lives, along with inspiration drawn from dozens of real-life success stories, adding up to a blueprint for a future filled with victories.

Toss Plan B Overboard and Unleash Your Full Potential

Burn the Boats

Most people work hard yet never build meaningful wealth - not because they lack discipline, but because no one ever taught them the map. In THE LADDERS OF WEALTH, creator-economy pioneer Nathan Barry reveals the four ladders that determine your earning potential, from your first hourly job to scalable entrepreneurial income. With clarity and humility, Barry shows readers the skill gaps that hold them back, the transitions that matter most, and the deliberate steps required to move from trading time for money to building businesses and products that scale. Grounded in the real story of how Barry built Kit from nothing into a $50M+ annual business without investors, this book offers a practical roadmap for anyone ready to earn more, grow faster, and finally gain financial freedom. Actionable, inspiring, and deeply relevant to today's creator-led economy, THE LADDERS OF WEALTH demystifies income growth and shows readers that making money is a skill they can master-one ladder at a time. &nbsp;

Ladders of Wealth

Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start? Is there a product or service you're sure you could sell, if only you knew how to file the paperwork or fund the company or build the marketing plan? Do you have an inkling that you'll want to start a business one day - and you can't stop wondering if you have what it takes? Then you have come to the right place. In this empowering guide, Natasha gives an honest account of the blood, sweat and tears that goes into creating a successful business, from registering your company and opening a bank account, all the way to building your team and scaling for growth. Removing the glamour of #hustleculture and the illusion of how easy it might look on social media, Natasha will detail how she bartered jobs and co-founded Monday Swimwear in her living room with her best friend and grew that business (and others) to a multi-million dollar empire. And she will explain how, no matter what your idea, if you are Excessively Obsessed with it, you can do the same. In her book, she will show readers how to: - Harness your idea to create a viable business that has longevity - Know when to leave your job, how to fund your start-up and whether you need a business partner - Generate and grow a huge following - Build contacts when no one knows who you are - Rise above pressures of social media to use it powerfully and with purpose - Create work/life balance to avoid burnout and take care of yourself Excessively Obsessed&nbsp;is for anyone who has ever wondered: should I start my own business? (Spoiler alert: There's no right answer!) And whether you decide to get started tomorrow or give it more time, you'll close this book with a reignited sense of passion and purpose in your career. Through her own story, Natasha will inspire readers to tap into their own unique potential, because when you find your calling, it's worth becoming obsessed.

Have an idea that could change the world but have no clue how to turn it into a successful business?


Tired of slaving away at a boring 9-to-5 job? 


Or are you already knee-deep in the chaos of entrepreneurship and feel like you're drowning in uncertainty?


Whatever your situation, Start Right: How to Pick a Winning Business Idea and Make It Successful by Sangeeta Mulchandani is the book you need to make your dreams a reality!


With real-life stories, wit, and a healthy dose of tough love, Mulchandani shares the lessons she's learned as a corporate-leader-turned-serial-entrepreneur, business strategy expert and startup mentor, to help you navigate the ups and downs of entrepreneurship.
Start Right is not your typical business book. It's a no-BS guide that cuts through the hype and gets straight to the point. You'll learn how to:Pick the right ideas and test them before starting your new business venture
Prepare yourself and your mindset for the entrepreneurial journey
Design a fool-proof strategy that attracts your ideal customers
Create a successful, profitable business to last you for years to come




With 40 step-by-step exercises and real-world examples, you'll have everything you need to start and grow a successful business.


Start Right is more than just a practical guide. Mulchandani also shares her personal journey as an entrepreneur, including her triumphs and failures, and the lessons she's learned along the way. She also puts a spotlight on stories from other entrepreneurs she has had the pleasure of coaching and mentoring. 


This book is guaranteed to become your guide and best friend on your business journey, one that you will keep coming back to for many years!

How to Pick a Winning Business Idea and Make it Successful

Start Right

Magic is a state of mind and having the right mindset is magic. So many stay-at-home moms go through the motions in their every days lives, never daring to chase their dreams or really ever taking the time to discover what their dreams are. Maybe they don't see the opportunity or maybe no-one has ever old them, "It's yours. Go get it!" 

In More Than Mom, Heather takes us down her path from being a stay-at-home mom to realizing her dream to be an entrepreneur and going for it. She shares the processes she has created over the years and shares them so you too can realize your dream and make it happen.

From Stay-at-Home Mom to Entrepreneur

More Than Mom

Create and run your one-person business with pro advice and strategic tools Solopreneur Business For Dummies offers advice and tools to create, grow, and manage your business when you're going it alone. Unlike entrepreneurs, solopreneurs typically create their businesses to serve their lives-instead of trying to scale as much as possible. To thrive in this lifestyle, you'll need to understand the basics of business operations, financial management, sales, and marketing. You'll also need to learn how to do all these things without burning yourself out. This book has you covered in all those areas. You'll also learn how to create a support network that offers guidance, emotional support, and business opportunities. Set your business up for success with this no-nonsense Dummies guide. <ul> <li>Build a successful business from the ground up-without employees</li> <li>Avoid the common mistakes that derail many new businesses</li> <li>Develop a viable business idea that aligns with your personal goals and your desired lifestyle</li> <li>Learn the best practices from the big guys, tailored for a one-person business</li> <li>Discover tech tools that can make it easier to run your business</li> <li>Learn from the stories of successful solopreneurs across industries</li> </ul> Solopreneur Business For Dummies is a practical and easy-to-understand resource that makes it easy to start your own solo venture. Get the tools and insights you need to navigate the challenging yet rewarding path.

Solopreneur Business For Dummies

Creating Success series

If you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 8th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing. The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Win Backing and Support for Your Ideas and Ventures

How to Write a Business Plan

For the first time ever, one of the world's most iconic business leaders shares the story of his remarkable life and career.Ken Chenault has lived his life at the confluence of the historical forces that have shaped modern America, keenly aware of both the burdens of its past and the dynamic potential of its future. Born in 1951, when segregation was still inscribed in the laws of the land, he ascended to the peak of corporate America over the course of the next fifty years. In his thoughtful and wide-ranging memoir, Chenault reflects on his personal journey, the mentors who shaped him, and his lifelong quest to realize his own potential and make a meaningful difference in people's lives. Equal to the Task is a classic American story for our times.After joining American Express, Chenault steadily worked his way up to the very top. He led the company for almost two decades, driving market-leading innovations, before stepping down and making another surprising life choice. Eschewing the more traditional roles for former CEOs, he joined a dynamic venture capital firm, seeking to help build enduring companies that leverage technology for both profit and purpose. Over the past years, he has continued to be a steady voice of moral clarity in the public and private sectors."In these pages, I share how I managed the opportunities and challenges encountered over the course of my life and career. In doing so, I hope to convey the values I hold most dear. Values passed down to me by my ancestors, my parents, my teachers, my heroes, and my mentors. These values have guided me throughout my journey, and I consider them pivotal to meeting these extraordinary times as my country wrestles with its own identity, its future, and its role in the 21st century."

A Leadership Memoir

Equal to the Task

The inventor behind the Leatherman multi-tool and founder of the beloved company presents his inspiring personal story as a practical how-to guide for entrepreneurs, artists, and creatives of all kinds who want to pursue their own big ideas. On a budget trip to Europe in 1975, Tim Leatherman started making a list of ideas for what to do with the rest of his life. After months of fixing the plumbing in cheap hotels and toiling on his temperamental Fiat, Tim added to his list of ideas: “add pliers to pocket knife.” Little did he know he would spend the following four decades building an iconic American company that would go on to manufacture more than 90 million multi-tools in its Portland, Oregon, factory. His latest multi-tool is a book. In The Leatherman Book, Tim uses the pieces of his story as tools to help dreamers, entrepreneurs and creatives of all kinds build their own big ideas. Each chapter shares valuable insight into how Tim built his invention and his company—and the lessons he’s learned doing it—including: • You don’t have to be “qualified” to pursue your big idea • If you’re serious about your principles, they become your competitive advantage • Your most important tool is a willingness to figure things out as you go along Weaving storytelling, advice, and never-before-seen photos, this is a visionary and intimate look at a true American icon, meant to inspire and enable dreamers to bring their ideas to life.

Stories, Lessons, and Advice from the Inventor of America's Original Multi-Tool

The Leatherman Book

***Winner of the Global Book Awards 2025 and the Paris Book Festival 2025*** "This is a handbook of incalculable brilliance. You'll instinctively know the lessons that resonate with you." Nile Rodgers "I wish I had this book years ago when I started my business." Thomas Heatherwick "The book itself is a design marvel-featuring a visual buffet." Air Mail Discover the secrets to building a thriving creative business and unleashing your full creative potential with The Creative Entrepreneur. Learn from ten of the world's most inspiring entrepreneurs, including Grammy winner Nile Rodgers and Emmy-winning producer Andy Harries (The Crown), as they share their stories, actionable advice, and recommendations to help you succeed in business and fuel your life potential. Unlock your creativity and transform your career with a new, mission-driven perspective from these industry icons in design, fashion, art, film, music, and more. Featuring transformative wisdom from creative leaders: <ul><li>BUILD A CREATIVE BUSINESS: An insider's guide to building a business with advice on branding, intellectual property, networking, and more.</li><li>CASE STUDIES FROM INDUSTRY ICONS: Exclusive insights from leaders across creative fields, including Nile Rodgers, The River Café's Ruthie Rogers and Soho House founder Nick Jones.</li><li>FOR AMBITIOUS PROFESSIONALS: Perfect for those looking to start a business, build a brand, secure investment, harness creativity to succeed at a company or turn a hobby into a side hustle.</li><li>RAPIDLY GROWING ECONOMIC SECTOR: The creative sector is one of the fastest growing contributors to the global economy.</li></ul> Included in the book: - Unheard stories and exclusive interviews with inspiring creative entrepreneurs. - Key takeaways to reinforce and easily review important points. - Lessons learned from the journey of creative leaders. - Essential business topics, such as building a brand and marketing. Buy now and take the first step towards unlocking your creative potential and building a successful creative business or career. Features interviews with: Nile Rodgers, Co-Founder, The Chic Organization Roksanda Ilincic, Founder, fashion label Roksanda Yinka Ilori, Founder, Yinka Ilori Studio Andy Harries, Founder, Left Bank Pictures (The Crown) Priya Ahluwalia, Founder, fashion label Ahluwalia Thomas Heatherwick, Founder, Heatherwick Studio Matthew Slotover, Co-Founder, Frieze Ruthie Rogers, Founder, The River Cafe Strauss Zelnick, CEO Take-Two Interactive (Grand Theft Auto) Nick Jones, Founder, Soho House

A Guide to Building a Successful Creative Business from Industry Titans

The Creative Entrepreneur

Forward Thinking for Future Entrepreneurs

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