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Bayesian Entrepreneurship

Making Better Choices

Judgement at Work

Palgrave Studies in Technology and Innovation in Africa

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more than doubled in the last five years and the COVID-19 pandemic further accelerated the shift towards online shopping and digital content consumption. This contributed volume balances theory with practical research-based case studies, providing an outline of the current state of digital marketing in Africa, as well as an assessment on the opportunities and challenges that lie in the future.Chapters in the book explore cutting edge digital marketing topics, including social media engagement metrics, consumer behaviors towards virtual reality (VR), interactivity in digital out-of-home advertising, enhanced customer engagement and customer experience, artificial intelligence (AI) and data analytics, and digital marketing for sustainable public health development. It will be of great interest to scholars and students of marketing, technology and innovation and business in Africa and beyond.Brighton Nyagadza is a Lecturer in Digital Marketing at York St John University, London Campus, UK. Previously he was based at the Department of Marketing at Marondera University of Agricultural Sciences and Technology, Zimbabwe. He is a CABS (UK) Certified Business and Management Educator (CMBE) and Fellow of the Academy of Marketing Science (USA). His work on digital marketing and agri-business has been published widely in books and journals.&nbsp;

Opportunities, Challenges and Transformative Futures

Digital Marketing in Africa

A No-Nonsense Guide to How Investment Decisions Actually Get Made

Founder Unfriendly

The 6 Keys to Success for Entrepreneurs

Conquer the Chaos

Cut through the hype with this essential guide for any business professional looking to improve their organization's efficiency through technology.

Use Technology to Improve Your Business

The Practical Guide to Digital Transformation

From the acclaimed author and podcaster of Power Hour comes the inspiring and actionable guide to making better, more intentional everyday decisions to lead us to the life that we want. 'For anyone who wants to make decisions with confidence and clarity, reclaim their mental space, and design a life that truly matters' ? Charles Duhigg, bestselling author of Supercommunicators and The Power of Habit 'A profound yet incredibly practical guide to what is arguably the most important single thing we do, as finite humans in search of meaningful lives: making decisions.' - Oliver Burkeman, bestselling author of Four Thousand Weeks and Meditations for MortalsIt's estimated that the average person now makes around 35,000 decisions each day. We're living in the age of abundance, with more choices than ever before. From everyday mundane choices to big life decisions, the more options we have, the more overwhelmed we become. In Decisions That Matter, Adrienne Adhami - podcaster, business advisor and keynote speaker to industry-leading companies such as Microsoft, Spotify and Range Rover - provides the tools and insights you need to navigate these choices with confidence. Adrienne offers strategies and frameworks to help you make intentional decisions in a world full of distractions. Packed with real-life examples and actionable steps, Decisions That Matter will help you:Overcome procrastination: build the confidence to make effective decisions. Combat decision fatigue: reclaim your time and mental energy by simplifying the decision-making process. Take control of your life: create a life that aligns with your values and goals. Motivating and infused with Adrienne's infectious energy, Decisions That Matter is a manual that empowers you to break free from indecision and make choices with clarity and conviction. -----------------------------------------Praise for Decisions that Matter:'A brilliant, practical guide to overcoming the decision paralysis that plagues our lives. Decisions That Matter is packed full of empathy, wisdom and the best kind of actionable solutions. In a world of endless choices, definitely choose Adrienne.' ? Viv Groskop, bestselling author of How to Own the Room'Adrienne writes with the kind of vulnerability that makes every chapter feel like a chat with a wise, no-nonsense friend. Reading this book is definitely a decision that matters!' - Candice Brathwaite, bestselling author of Sista, Sister, Manifesto and I Am Not Your Baby Mother'In the age of countless options, the ability to make thoughtful decisions has never been more essential - or more difficult. Adrienne Adhami's Decisions That Matter is an insightful guide we need right now.' - Mo Gawdat, bestselling author of Solve for Happy, The Little Voice in Your Head and Unstressable'A must read to help give you confidence in your decision making!' 5-star reader review

How to Make Decisions in A World of Endless Choice

Decisions That Matter

If you ask the average person who an entrepreneur is, they'll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don't need to know how to code or raise VC money to start a business. There are hundreds of millions of small business owners globally, with most creating simple, straightforward services that customers need. Nick Huber, founder of The Sweaty Startup and several million-dollar businesses, challenges the prevailing Silicon Valley wisdom by demonstrating that success as a small business owner is based on the essential principle of doing common things uncommonly well. In The Sweaty Startup, Nick offers readers the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that's obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts. Filled to the brim with practical insights, inspiring real-life stories, and actionable advice for aspiring entrepreneurs, Nick will reveal how to create a business that succeeds on the most essential level: making money, consistently and predictably over the long term. His book will redefine entrepreneurship and become the go-to handbook for years to come.

How to Get Rich Doing Simple Things

The Sweaty Startup

Ten Simple Lessons from Apple

It Just Works

THE NEW YORK TIMES BESTSELLER. An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest. Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight: Here's how to think about choosing a job. Here's how to be a better manager. Here's how to approach design. Here's how to start a company. Here's how to run it. Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia. So that's what this book is. An advice encyclopedia. A mentor in a box. But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks. Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making. PRAISE FOR BUILD This is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.' Malcolm Gladwell, Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers. Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.' Adam Grant, Author of Think Again &amp; Host of the TED podcast WorkLife

An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller

Bayesian Entrepreneurship

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