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Jeff Pedowitz

Pedowitz J: The Attic and the Algorithm

The Attic and the Algorithm

The Marketing of Faith: How Belief Learned the Art of Persuasion

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 2030, made back in 2016. The timing might be slightly off, but it's undeniably true that ownership is on a significant decline and is creating a tectonic shift from a society of owners to a society of users, renters, and streamers.As a result, we're trading ownership for access, purchases for subscriptions, and possessions for the rights to cloud-stored digital copies. Homeowners are giving way to forever renters, and some have even embraced the life of a digital nomad.This shift is more than just an economic one; it's a profound challenge to centuries of using ownership to form our identity. In fundamental, human ways, we are what we own. So what are we if we don't own much?In Possessions, Carey Morewedge, a leading researcher and powerful voice in behavioral science, marketing, and consumer behavior, leads us on a journey to answer that question. He takes us on a fascinating tour of the rapidly shifting landscape, from a life of creating ownership--possessing things--to a life of "liquid consumption"--life-as-a-service, in which all you possess are your experiences and your brand (and probably a phone). From Delaware goat farms to Australian housing tracts to a Quebec City ice hotel; from an artist in London to a former economist who lived for a time with only his devices and what he could carry on his back, you'll visit places and meet people that show just how complicated and compelling the idea of ownership is, why you value your things so much, and what happens when you can't (or decide not to) own something.As the economy continues to shift toward a reality closer to the World Economic Forum's prediction for 2030, Possessions will help you understand that shift and what it means to all of us--when we own less and use more.

How We Think about Our Stuff, and Ourselves, as We Own Less and Use More

Possessions

Halo

"2552. The theocratic military alliance known as the Covenant is showing no mercy as it continues to assault every human world it encounters, but in the way lies humanity's greatest champion, the super-soldier Spartan John-117--the Master Chief. Together with his AI companion Cortana and the last remaining Spartans, the galaxy-spanning fight rages on two fronts following the destruction of the human military stronghold Reach by Covenant forces and the mysterious artificial ringworld known as 'Halo' at the hands of the Master Chief"--Back cover.

The New York Times bestselling aftermath of Halo: Combat Evolved featuring the Master Chief—part of the expanded universe based on the award-winning video game series! 2552. The theocratic military alliance known as the Covenant is showing no mercy as it continues to assault every human world it encounters, but in the way lies humanity’s greatest champion, the super-soldier Spartan John-117—the Master Chief. Together with his AI companion Cortana and the last remaining Spartans, the galaxy-spanning fight rages on two fronts following the destruction of the human military stronghold Reach by Covenant forces and the mysterious artificial ringworld known as “Halo” at the hands of the Master Chief. One faction—a squad of Spartans lead by Blue Team’s Fred-104 and Kelly-087—is trapped on the glassed surface of Reach, the only planet they’ve ever known as home. And beneath this ruined world, Dr. Catherine Halsey has discovered an ancient secret...one that could alter the course of the war. Meanwhile, the Master Chief and Cortana lead a second group toward a gathering of Covenant warships, as the United Nations Space Command’s worst nightmare has finally come true: the Covenant has discovered the location of Earth and is forming a massive fleet to utterly destroy it, as well as all who oppose the indomitable will of the Prophets…

HALO: First Strike

In the aftermath of a national disaster, a couple look back on their marriage and what it cost them in this groundbreaking novel about capitalism's effect on the human heart *Guardian best translated fiction of 2025* 'Buzzes with electricity... intriguing, maddening, exciting. I'm in' Observer 'Like a normal novel with the boring bits taken out' Guardian Maggie and Kurt are struggling to hold their marriage together after their only daughter has left home. They live in an old farmhouse in Nyborg but somehow keep missing each other, unable to discuss the events that brought them together. Decades ago, a passenger ferry called the Scandinavian Star caught fire, killing 159 people. The event is still considered a national tragedy in Denmark and Norway. Years later, it was revealed not to be an accident, but the result of an insurance scam gone wrong. How is the Scandinavian Star disaster connected to Maggie and Kurt? How does money affect and infect our closest relationships? And is it ever possible to escape? 'Taut and intelligent... a moving love story and an incendiary indictment of contemporary society' Literary Review 'A comet in Scandinavian literature' OLGA RAVN 'Startling and irresistible' CLAIRE-LOUISE BENNETT 'Unusual, fascinating, and complicated in the best way' CLAIRE FULLER 'Nordenhof's writing is electrifying' CHETNA MAROO

Money to Burn

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.

Concepts and Cases

Tourism and Hospitality Marketing

Series on Innovation and Knowledge Management

Communication And Knowledge Transfer: Theories And Cases In Journalism, Public Relations And Advertising

Leading experts on greenwashing offer a playbook for achieving competitive advantage by combatting misleading claims and building trust. Greenwashing has reached epidemic proportions, and consumer confidence in business sustainability commitments is falling. Those most affected by greenwashing are genuine green firms, and companies truly committed to sustainability goals can find it hard to communicate their commitments and distinguish themselves in this sea of greenwash. These companies need to confront their rivals head on to win the trust of stakeholders. From Greenwash to Green Trust offers a new paradigm for how to gain and maintain competitive advantage in a world of exaggerated green claims. &nbsp;&nbsp;Building on more than a decade of research on greenwashing, Tom Lyon and Wren Montgomery offer a three-step approach for companies determined to rise above their greenwashing competitors:&nbsp;&nbsp; <ul> 	<li> 		Understand why trust has been broken: First, learn how greenwashing works, and hurts, in today's world.&nbsp;&nbsp; 	</li> 	<li> 		Build trust: Then, look in the mirror, acknowledge your own shortcomings, and substantiate your company's commitment to sustainability goals. 	</li> 	<li> 		Leverage trust: Finally, create powerful relationships to outcompete greenwashers and turn integrity into lasting advantage. 	</li> </ul> In the end, the message of From Greenwash to Green Trust is a positive one. While there are plenty of businesses doing the "right" thing on sustainability, with this novel strategic approach to beating greenwashing, businesses can center transparency and trust—to restore consumer confidence and support rapid growth.

How Honest Firms Win in a World of Spin

From Greenwash to Green Trust

The Bloomsbury Handbook of Entrepreneurial Marketing

Harriman House

Why are children more inventive than adults? How do entrepreneurs - and tight-rope walkers - manage risk? And what can magic shows, honeybees and stale tortillas teach us about fresh thinking? The answer to all these questions, and many more, can be found inside this book. But the really amazing stuff is inside your head. That's because - despite the undoubted advances of AI - the human brain remains the world's most powerful generator of great ideas, if you know how to use it. In Your Creative Flame, award-winning adman and author Andy Nairn explains how this supercomputer works - and which buttons to push. Across 24 colourful chapters, he sets out the latest learnings from science but also tells short stories from all walks of life and his 30 years in the creative industry, to show how you can maximise your imagination - even if you don't think you're creative. In particular, he demolishes the myths that are holding you back, shows how you can develop a creative routine that works brilliantly for you and explains how technology can be your friend rather than your enemy. At a time when creativity is more important than ever - for us as individuals, but also to solve the problems facing society and our planet - this book is essential reading. So forget the doom and gloom and recognize the brilliance that lies within you. It's time to unleash your imagination, enrich your life and safeguard your future. It's time to ignite your creative flame.

24 Ways to ignite your imagination

Your Creative Flame

Named a Most Anticipated Book of 2025 by The Washington Post, Debutiful, San Francisco Chronicle, Los Angeles Times, and LitHub Publishers Weekly Writer to Watch for Spring 2025 'This novel has all the ingredients of a Native American Succession' Sunday Times 'A blistering work'&nbsp;New York Magazine 'A big-minded book about small-town politics'&nbsp;Kirkus&nbsp;(starred review) 'Hickey's polished debut novel takes place in a few fraught days preceding an election at the fictional Passage Rouge Indian Reservation in northern Wisconsin...At its heart, this is a novel about the difficulties of belonging to a family or a community while plagued by an unsettled conscience and about the ways in which ambition and power can have drastic results on any playing field'&nbsp;Booklist There, There meets The Night Watchman in this gripping literary debut about power and corruption, family, and facing the ghosts of the past. Mitch Caddo, a young law school graduate and aspiring political fixer, is an outsider in the homeland of his Anishinaabe ancestors. But alongside his childhood friend, Tribal President Mack Beck, he runs the government of the Passage Rouge Nation, and with it, the tribe’s Golden Eagle Casino and Hotel. On the eve of Mack’s reelection, their tenuous grip on power is threatened by a nationally known activist and politician, Gloria Hawkins, and her young aide, Layla Beck, none other than Mack’s estranged sister and Mitch’s former love. In their struggle for control over Passage Rouge, the campaigns resort to bare-knuckle political gamesmanship, testing the limits of how far they will go—and what they will sacrifice—to win it all. But when an accident claims the life of Mitch’s mentor, a power broker in the reservation’s political scene, the election slides into chaos and pits Mitch against the only family he has. As relationships strain to their breaking points and a peaceful protest threatens to become an all-consuming riot, Mitch and Layla must work together to stop the reservation’s descent into violence. Thrilling and timely, Big Chief is an unforgettable story about the search for belonging—to an ancestral and spiritual home, to a family, and to a sovereign people at a moment of great historical importance.

Big Chief

From Modern Marketer to Executive Leader

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.The volume discusses the dynamics of the tourism and hospitality industries and provides an overview of conventional and non-conventional marketing strategies for better decision-making, service and promotion. It looks at tools and techniques for businesses to understand the customer’s needs, customer-behaviour, building partnerships with other service providers, using digital and social media marketing and using a marketing mix to design an overall marketing strategy which will serve the business’s objectives. With various case studies, the book analyses the essential marketing tenets for the hospitality and tourism industry and the importance of implementing a marketing plan which prioritizes customer relationship.This textbook will be an indispensable resource for students, academics, as well as industry professionals working in tourism, hospitality, travel management, marketing, communication, digital marketing and public relations.

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

The Attic and the Algorithm

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