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Jeff Pedowitz

Pedowitz J: The Attic and the Algorithm

The Attic and the Algorithm

The Marketing of Faith: How Belief Learned the Art of Persuasion

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

When their summer settlement is flooded without warning, a family of Sámi women must fight for their way of life in a changing world, in this powerful, haunting novel. 'Heartachingly beautiful' Lisa Ridzén, author of WHEN THE CRANES FLY SOUTH '[An] intimate story of infuriating discrimination' Guardian Every summer, Ingá, her mother Rávdná, and her Aunt Ánne travel west to their village on the lake. But the summer Ingá is thirteen, they arrive to find their home and possessions have disappeared under water, the land flooded by a dam built to supply hydropower to a society that has continually stolen from them. The Home of the Drowned follows these women's fortunes over forty years - from 1942 to 1982 - as the water their people have lived near for centuries is transformed into a menacing force that threatens all they hold dear. Defying the authorities, Rávdná decides to build a house on the lake to replace what was lost, becoming an unlikely activist. Meanwhile, Ánne's health is in decline, and a concerned Ingá merely longs to live like everyone else - an impossible wish when the Swedish state is relentlessly drowning her world. Elin Anna Labba's debut novel brings Sámi history to the fore, revealing connections between land, water and people that hauntingly reverberate with the question: what is it that makes a home? Translated by Elizabeth Clark Wessel 'Powerful... explores memory, marginalisation and what happens when collective wisdom is washed away' Financial Times 'In this story of the struggle of a family of Sámi women... the great saga of humanity seems mystically encoded. . .With the heft of myth and the urgency of activism, this book is a clear-eyed portal into a world of wonder, injustice, resilience, and hope' Damian Le Bas, author of THE DROWNED PLACES

The Home of the Drowned

An unforgettable novel for those who loved My Dark Vanessaand Half His Age.'A seriously impressive new talent' CHRIS WHITAKER'A deeply moving character study of a woman in flux' LISA TADDEO'Timely, devastating' LISA JEWELL'Brave, bold, nuanced and subtle, as well as properly suspenseful and immersive' LEE CHILD'Comparisons to My Dark Vanessa are inevitable but I like this one better' ERIN KELLY***Dear Darling,So begins the letter from Daniel Prior.The man Lauren had sex with when she was fourteen years old.The man she fell in love with, long before conversations about power and consent and #MeToo.The man she locked away in the deepest part of her memory.Eighteen years later, the world is changed, and Lauren, a wife and mother, is changed too.But now, fresh out of prison, Daniel wants to meet.And Lauren must finally confront the electricity and devastation of the man who's loved and harmed her more deeply than anyone in her life...From bold new voice Ella King, Dear Darling cuts to the heart of some of the most complex issues of our age.

Dear Darling

In the aftermath of a national disaster, a couple look back on their marriage and what it cost them in this groundbreaking novel about capitalism's effect on the human heart *Guardian best translated fiction of 2025* 'Buzzes with electricity... intriguing, maddening, exciting. I'm in' Observer 'Like a normal novel with the boring bits taken out' Guardian Maggie and Kurt are struggling to hold their marriage together after their only daughter has left home. They live in an old farmhouse in Nyborg but somehow keep missing each other, unable to discuss the events that brought them together. Decades ago, a passenger ferry called the Scandinavian Star caught fire, killing 159 people. The event is still considered a national tragedy in Denmark and Norway. Years later, it was revealed not to be an accident, but the result of an insurance scam gone wrong. How is the Scandinavian Star disaster connected to Maggie and Kurt? How does money affect and infect our closest relationships? And is it ever possible to escape? 'Taut and intelligent... a moving love story and an incendiary indictment of contemporary society' Literary Review 'A comet in Scandinavian literature' OLGA RAVN 'Startling and irresistible' CLAIRE-LOUISE BENNETT 'Unusual, fascinating, and complicated in the best way' CLAIRE FULLER 'Nordenhof's writing is electrifying' CHETNA MAROO

Money to Burn

WINNER OF THE AKUTAGAWA PRIZE 'So bracing, so strange and humane . . . I loved it.' SHARLENE TEO, author of PONTI 'Funny . . . All the people in this novel are alive.' HIROMI KAWAKAMI, author of STRANGE WEATHER IN TOKYO 'Witty and sharp . . . I devoured it.' NATALIE SUE, bestselling author of I HOPE THIS FINDS YOU WELL 'A slim but impactful novel that will make you laugh and think' DAZED The power dynamics of the office are never more obvious than when it comes to food: mandatory lunches with the boss, the colleague who tries to curry favour with home-baked goods, discovering the discarded remnants of someone else's late-night binge . . . In their Saitama office, Ashikawa is the kind of woman Nitani knows he will likely marry: sweet, obliging, and determined to wean him off his addiction to instant noodles. But he finds himself increasingly unable to respect her - or the sugary treats she shares around the workplace, winning their colleagues' affection with baking rather than hard work. Oshio is bolder and uninhibited - she is Nitani's drinking buddy. In the oppressive office atmosphere, the pair grows closer, both outsiders struggling with the rigid status quo. Driven to behave in increasingly absurd ways by the workplace rules that govern their lives, they must navigate the tensions of modern life: between leisure and hard work; indulgence and restraint; the promise of delicious food, and the reality of a lonely pot noodle.

May You Have Delicious Meals

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

SHORTLISTED FOR THE WATERSTONES DEBUT FICTION PRIZE 2026 'EXTREMELY SMART, IMPOSSIBLY FUNNY, AND JUST PLAIN FUN TO READ' CARO CLAIRE BURKE, AUTHOR OF YESTERYEAR 'A VOICE LIKE NO OTHER' LENA DUNHAM Think your family is dysfunctional? Meet the Flynns. For the three Flynn daughters, it's been disastrous since their parents opened up their marriage. Abigail, the eldest, is dating an ex-soldier several years her senior nicknamed 'War Crimes Wes'. Louise, the middle child, maintains a secret correspondence with an online terrorist. And the brilliant youngest, Harper, is being sent to a wilderness reform camp due to her insistence that someone - or something - is monitoring the town's citizens. Casting a shadow across their lives is Paul Alabaster, a nefarious local billionaire. Rumours of corruption circulate, but no one dares dig too deep. No one except Harper, whose obsession with Alabaster's machinations sends the family hurtling into a criminal conspiracy - one that may just, finally, bring them closer together. The instant Sunday Times bestseller 'THE MOST WILDLY ORIGINAL BOOK OF THE YEAR' HARPER'S BAZAAR 'THE DEBUT NOVEL FOR 2026 THAT HAS UNDOUBTEDLY BEEN THE MOST SHOUTED ABOUT' THE SUNDAY TIMES STYLE 'A DARKLY FUNNY FAMILY SAGA' BUSTLE 'AN INSTANT CLASSIC' SHORTLIST Readers love LOST LAMBS 'What a ROMP!' ¿ ¿ ¿ ¿ ¿ 'The hype is real!' ¿ ¿ ¿ ¿ ¿ 'Hilarious, weird, original and addictive!' ¿ ¿ ¿ ¿ ¿ 'If Wes Anderson wrote Little Women.' ¿ ¿ ¿ ¿ ¿ 'I'm shouting it from every rooftop: THIS IS THE BOOK OF THE YEAR!' ¿ ¿ ¿ ¿ ¿ 'Perhaps the funniest book I've ever read.' ¿ ¿ ¿ ¿ ¿

Lost Lambs

Revealing Corporate Brands

Harriman House

Why are children more inventive than adults? How do entrepreneurs - and tight-rope walkers - manage risk? And what can magic shows, honeybees and stale tortillas teach us about fresh thinking? The answer to all these questions, and many more, can be found inside this book. But the really amazing stuff is inside your head. That's because - despite the undoubted advances of AI - the human brain remains the world's most powerful generator of great ideas, if you know how to use it. In Your Creative Flame, award-winning adman and author Andy Nairn explains how this supercomputer works - and which buttons to push. Across 24 colourful chapters, he sets out the latest learnings from science but also tells short stories from all walks of life and his 30 years in the creative industry, to show how you can maximise your imagination - even if you don't think you're creative. In particular, he demolishes the myths that are holding you back, shows how you can develop a creative routine that works brilliantly for you and explains how technology can be your friend rather than your enemy. At a time when creativity is more important than ever - for us as individuals, but also to solve the problems facing society and our planet - this book is essential reading. So forget the doom and gloom and recognize the brilliance that lies within you. It's time to unleash your imagination, enrich your life and safeguard your future. It's time to ignite your creative flame.

24 Ways to ignite your imagination

Your Creative Flame

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.

Concepts and Cases

Tourism and Hospitality Marketing

The Attic and the Algorithm

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